Sales Operations & Enablement Associate at Identify Africa

The Sales Operations & Enablement Associate will bring structure, visibility and consistent follow-through to our commercial activities. The role will coordinate the sales process from lead capture and meeting preparation through proposals, contracting, onboarding and production activation. The successful candidate will help ensure that opportunities progress efficiently and that management has an accurate view of the pipeline, priorities and expected revenue. This is not a traditional sales role. It is best suited to someone who enjoys creating order, coordinating people and processes, working with commercial information and ensuring commitments are completed.

The Role

• Maintain complete and accurate records of leads and active opportunities.
• Ensure every opportunity has an assigned owner, current stage, expected value, next action and anticipated closing date.
• Follow up with opportunity owners on outstanding actions and commitments.
• Identify stalled opportunities and escalate commercial or operational blockers.
• Maintain visibility across direct, enterprise, partner and reseller opportunities.
• Support the preparation of sales forecasts and pipeline reviews.
• Prepare briefs and relevant materials ahead of client and partner meetings.
• Document meeting outcomes, decisions, responsibilities and next steps.
• Coordinate follow-up meetings, product demonstrations and technical discovery sessions.
• Track opportunities through NDA, proposal, pilot, contracting, onboarding and production activation.
• Coordinate internal contributions from Sales, Operations, Engineering, Finance and Management.
• Ensure completed sales are handed over clearly to the teams responsible for implementation and customer support
• Coordinate the preparation and submission of proposals, quotations and commercial documents.
• Maintain approved proposal templates, pricing sheets, product decks, case studies and related sales materials.
• Track proposal versions, internal approvals, submission dates and client responses.
• Support vendor registration, procurement and due-diligence requirements.
• Maintain an organised repository of current commercial documentation.
• Prepare weekly pipeline, activity and sales-performance reports.
• Track indicators such as qualified opportunities, demonstrations, proposals submitted, conversion rates, sales-cycle length and expected revenue. - Highlight deals requiring management attention or intervention.
• Support monthly sales forecasting and commercial review meetings.
• Maintain reliable commercial data that management can use for decision-making.
• Use CRM systems and spreadsheets for basic commercial analysis and reporting.
• Coordinate partner and reseller onboarding.
• Track partner agreements, commercial terms, registered opportunities and production activation.
• Coordinate sandbox access, product information and relevant sales materials.
• Monitor partner-generated opportunities and revenue.
• Ensure partners receive the information and internal support required to progress opportunities.
• Document and maintain repeatable sales processes.
• Help improve lead qualification, follow-up, proposal management and internal handovers.
• Identify opportunities to automate routine sales administration and reporting.
• Promote consistent use of agreed commercial systems and processes.
• Help create a reliable single source of truth for commercial information.

Qualifications

• Bachelor’s degree in business, marketing, commerce, economics, information systems or a related discipline.
• One to three years of relevant experience in sales operations, commercial coordination, account support, business development support or a similar role. Strong organisational, coordination and follow-through skills.
• Excellent written and verbal communication.
• High attention to detail and accuracy.
• Comfortable working with CRM systems and using spreadsheets for basic commercial analysis and reporting. Able to coordinate across commercial, technical and operational teams.
• Comfortable working in a fast-moving and evolving company.
• Experience in B2B technology, fintech, SaaS, data, compliance or API-based products would be an advantage.

The ideal candidate is highly organised and dependable, proactive about following up and closing action items, comfortable holding colleagues accountable for agreed next steps, commercially aware and interested in how opportunities become revenue, able to communicate professionally with enterprise clients and partners, curious and willing to understand technical products, calm and effective when managing multiple priorities, discreet when handling confidential client and commercial information, and willing to take ownership without requiring constant supervision.