Senior Brand and Marketing Manager at Kenya Airways

Brief Description        

• This job exists to guard and maintain the KQ brand Integrity, drive Customer Preference and loyalty to grow brand love, analyze markets and propose strategies; implement those strategies through market research, product development and advertising while at the same time involving KQ in sustainable community development within the KQ network. This role is also responsible for developing and implementing corporate marketing strategies that focus on demand and lead generation Globally. You will drive customer preference and loyalty to KQ brand by analyzing, proposing and implementing relevant marketing growth strategies within the assigned globally through online and offline marketing. Your product portfolio includes the full range of the KQ Brand and sub brands(KQ Pride, KQ Maintenance & Engineering, KQ holidays, KQ Charters among the others).

Detailed Description        
Products:

• Guides Brand application across the product range with clear support for IFE, Catering, Fleet and Duty free. Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.
• Assesses market competition by comparing the company's product to competitors' products.
• Obtains product market share by working with the Head of Marketing to develop product communication strategies.
• Manages and executes new route launches by developing time-integrated plans with sales, advertising, and production.
• Work with the Company’s senior leadership and product/service management teams to define, launch and drive Kenya Airways’ next generation product solutions targeting various consumer segments Safety, Quality & Environment:
• Promote and embrace a positive safety culture, healthy, secure and cost-effective operations for Kenya Airways and ensure compliance with the relevant industry /legislative requirements and company procedures.
• Identify and report hazards, near misses, incidents and accidents.

 Corporate Marketing:

• Lead the development and implementation of marketing plans aligned to the assigned regions objectives, providing inputs and local insights to ensure relevance to market context and working with regional stakeholders (General managers, PRM, digital commerce).
• Drive promotional activities through an IMC approach to achieve laid out objectives.
• Plan and propose efficient media channels and buys (both offline and online) to achieve required efficiencies and reach for the assigned region.
• Work with research to plan and monitor campaign and channel performance with the aid of tracking tools and propose relevant actions to ensure assigned objectives are met.
• Provide regional sales with aids and tool kits to effectively market KQ brand within the assigned region.  Ensure optimal exposure of direct first is established as the preferred channel in the assigned region.
• Ensure effective cross selling of other KQ products within campaigns, in the assigned region.
• Monitor day to day in market campaigns in the assigned region, ensuring the team is aligned with the brand guidelines, processes, timelines and provides regular tracking and reporting.

Budgetary control:

• Develop annual global Brand & Sustainability Cost Centre budgets.
• Monitor and control the individual cost center budget.
• Seek partnerships that will ensure efficient budgetary utilization.
• Prepare and implement brand/advertising budgets as well as monitor to ensure expenditure is in line with the company business plan.

Job Requirements        

• University graduate preferably in Marketing or relevant business related degree.
• 8 years’ experience in a dynamic Market environment minimum 3 of which should be in a leadership marketing and brand position.
• Postgraduate Diploma in Marketing.
• Membership/Certification– Relevant marketing bodies.
• Experience in handling this vast market is an added advantage.

Additional Details        

• Excellent negotiation, communication interpersonal and people skills
• Excellent organizational, planning and analytical skills
• Good knowledge of marketing operating environment
• Good knowledge of international parameters affecting marketing
• Strong proficiency in use of IT