Senior Brand Manager, Brand Sponsorships & Activations at KCB Bank Kenya

KEY RESPONSIBILITIES: MUST NOT BE MORE THAN 10

• Lead the execution of KCB’s Motorsports, Golf, and Athletics strategies, managing partnerships, 360-degree communication campaigns, event activations, sustainability initiatives, and grassroots engagement.
• Develop and implement strategic sponsorship plans aligned with business objectives, collaborating with business units to develop products and offers that drive revenue growth for KCB.
• Negotiate and secure beneficial sponsorship deals with rights holders, crafting compelling proposals that maximize value.
• Oversee the implementation and activation of sponsorship programs, ensuring all commitments are met and initiatives are delivered successfully.
• Monitor and assess the effectiveness of sponsorships, generating detailed performance reports with actionable insights and recommendations.
• Ensure compliance with legal and contractual requirements, proactively managing risks associated with sponsorship activities.
• Prepare, manage, and monitor sponsorship budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Control sponsorship costs through effective resource management, regularly reviewing expenditures to identify savings and optimize the budget.
• Guide business-led marketing activations, developing activation strategies and toolkits to deliver a cohesive brand experience across all events.
• Ensure consistent representation of the brand image and key messages across sponsorship properties, considering regional and business-specific requirements.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

Education

• Bachelor’s degree    Any relevant degree.     RQ
• Professional Qualifications    CIM     AA
• Master’s degree    MBA     AA

 Experience

Total MinimumNo of Years’ Experience Required    

• 5 years 

Detail Min No of Years    Need Type5

• Brand Sponsorships Management    5    RQ
• Brand Activations & Events     4    RQ
• Brand Management    3    RQ
• Team Leadership and People Management    3    RQ
• Sports sponsorship Management     3    AA
• Marketing Agencies Management    3    RQ
• Public Relations and Media Engagement    3    AA
• Strategic Stakeholder Management    2    AA
• Budget Management    4    RQ