Senior Business Development Manager at Strathmore Business School

JOB PURPOSE:

To market and sell Executive Education programs in liaison with the Country Director, while building and cultivating sustainable key relationships with potential public and commercial partners, nationally and regionally.

MAIN DUTIES AND RESPONSIBILITIES:

Business development:

• Lead Generation: Carrying out sales and marketing activities, identifying and follow up on sales leads including marketing emails/ letters aimed at generating more business opportunities for growth and development.
• Identify and attend strategic marketing activities to promote SBS brand visibility and seek new business opportunities.
• Client Relationship Management: Developing and maintaining relationships with new and existing clients, developing industry linkages so that they continue to use SBS as their knowledge partner in transforming Ugandan leaders. Continually devise ways to increase customer experience and deepen client/ partner relationships and maintain lasting client and partner relationships.
• Networking and Brand awareness activities: Identify and attend networking activities and events that promote SBS brand visibility and enhance interactions with business leaders, in liaison with marketing department.
• Internal networking activities: Attend on-going classroom sessions, cocktails, breakfast events to constantly seek opportunities for repeat business

Budgetary Responsibility:

• Revenue Targets: Seek to meet set revenue targets within stipulated financial and budgeting guidelines.
• Debt Management: Collect all program fees relating to programs prior to commencement or as per approved financial payment plans. A sale is only complete after collection.
• Cost Management: Managing the cost drivers and specific line items as per the approved budget, manage the budgets targeting a minimum of 30% net surplus.
• Profitability Targets: Ensure set margin targets are attained for individual assignments
• Annual budgets: Submit to the director annual budgets within stipulated deadlines.

Management Reports:

• Internal management reports: Prepare and submit management reports on Executive Education activities, activity schedules, and plans to the Country Director as per agreed timelines.
• Client Reports: Schedule progress review meetings with clients, submit client reports on ongoing and concluded projects.
• Responsible for managing the faculty: materials, contracts, claim forms, payments etc
• Manage materials requested by both the Faculty and Participants
• Take charge of pre-program, program (in session), and post-program administration
• Work closely with the Quality Assurance Department in the preparation of files and any other materials.

Marketing & Communications

• To Develop and implement the external and internal Marketing & Communications strategy to ensure that the Business School communicates in a consistent, accurate, professional, and prompt fashion with all its stakeholders: students, parents, participants, corporate, partners, and the wider community
• To develop and implement the Business School’s marketing strategy and quality improvement plan in line with the strategic goals and performance targets set. This will cover all aspects of marketing including market research, product development, students/participants’ enrollment and advertising/awareness
• Building awareness of the Business School and promote good relationships with other institutions or networks which can be helpful in attracting quality participants. This includes developing and managing networking and engagement programs to enhance the Business School’s relationship with clients, prospective clients, partner institutions, and the wider community
• To lead the development of promotional materials and any other activities that interprets the Business School to prospective students and clients
• Keep a watch brief on and make recommendations with regards to brand development. Following strategy guidelines, create clear brand messages which are promulgated across all marketing campaigns
• Contribute to the management of media relations and media coverage to strengthen the reputation of Strathmore University in collaboration with the Director of Communications and University Relations
• Advise on event planning to improve audience experience and ensure the communication of key messages and appropriate brand values.

JOB REQUIREMENTS

The post holder will be required to have and to demonstrate evidence of the following qualifications, attributes, and skills:

• Bachelor’s Degree in a Business-related course, Master’s Degree in Business Administration/sales/marketing will be highly desirable.
• 3 – 4 years relevant working experience in sales/marketing or Business Development areas. Managerial experience and a thorough understanding of the Country’s Corporate & Public sector will be an added advantage.
• Ability to work well under pressure and meet deadlines.
• Team player, with a lot of initiative

Closing: 7th March 2023