Senior Business Development Officer (3 Positions) at Skills Global

• The Senior Business Development Officer is tasked with driving growth for Sacco, identifying new opportunities, and ensuring the conversion of these opportunities into tangible business results. The Officer will play a crucial role in the growth and sustainability of Sacco by identifying and implementing strategies to increase revenue, expand the member base, and improve overall financial health.

Roles and Responsibilities:

• Local Market Analysis and Engagement:
  • Analyze local market trends, member needs, and the competitive landscape specific to assigned branches.
  • Engage with local communities and businesses to promote Sacco services and identify potential partnerships.
  • Collaborate with Branch Managers to identify and participate in local community events for strategic marketing purposes.
• Implementation of Marketing Strategies:
  • Implement marketing strategies devised by the Head of Marketing & Communications at the branch level.
  • Tailor marketing campaigns to align with the demographics and preferences of the local market.
• Member Acquisition and Retention
  • Develop and implement targeted strategies for member acquisition and retention in collaboration with branch managers.
  • Organize outreach programs, events, and promotional activities aimed at attracting new members and retaining existing ones.
  • Ensure effective relationship management for newly onboarded Sacco members.
• Product and Service Promotion
  • Promote both existing and new financial products and services to current members and potential ones.
  • Collect feedback on product offerings, suggesting improvements based on member responses and market demands.
• Performance Monitoring and Reporting
  • Monitor and report on the performance of marketing and business development activities at the branch level.
  • Regularly update the Head of Marketing & Communications on progress, challenges, and market opportunities.
• Collaborate closely with branch managers and teams to align business development activities with branch goals.
• Compliance and Best Practices: Stay updated on best practices in marketing and business development within the financial sector.

Key Performance Indicators 

• Revenue Increment: Increase in revenue per responsible branch or branches.
• Membership Growth Rate: Percentage increase in new members at each assigned branch.
• Member Retention Rate: Proportion of members retained over a specified period at each branch.
• Marketing Campaign Conversion Rate: Number of members acquired or products sold per marketing campaign.
• Local Market Share Increase: Growth in Sacco’s market share within the BDO’s area of responsibility.
• Product Uptake Rate: Rate of adoption for new financial products and services introduced in the branches.
• Member Satisfaction Index: Member satisfaction levels based on feedback, surveys, or other metrics.
• Operational Efficiency Improvement: Enhancements in branch operational efficiency linked to BDO initiatives.
• Strategic Partnership Development: Number and quality of new strategic partnerships formed in the BDO’s area.
• Budget Adherence: The degree to which business development activities stay within allocated budgets.

Qualifications, Knowledge, and Experience

• Diploma in Business Administration or a related field.
• Minimum of 3 years of experience in business development.
• Ability to lead and collaborate effectively within a team.
• Proficiency in market intelligence and business development skills.
• Proven track record in developing new business opportunities and enhancing the profitability and competitive performance of the business.
• Excellent interpersonal skills and ability to build lasting relationships with clients.
• Strong organizational skills and a dedicated work ethic.
• Capacity to manage pressure and meet deadlines.
• Sound understanding of internal SACCO policies, systems, and procedures.
• Creative and innovative thinking.
• Outstanding communication, influencing, and presentation skills.
• Computer literacy, with proficiency in Microsoft Office

Closing on: Jan 31, 2024