Senior Digital Marketing Officer at Equity Bank Kenya

The Position

The holder of this role will be part of a team that develops integrated digital marketing strategies. The duties of the role will include planning and managing digital marketing campaigns that promote the company's brand, products, and services on digital and social media platforms. 

Key Duties and responsibilities

•  Interface with Business and create digital campaigns and strategies that support product awareness, product uptake and acquisition.
• Coordination of end-to-end execution of digital marketing campaigns and initiatives including ideation, creation of collaterals, distribution of collaterals in various online media platforms and in multiple media formats
•  Develop, create, and manage engaging content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders.
•  Keep in line with new and emerging digital trends, marketing strategies and approaches to ensure the brand remains in touch with the online audience while delivering relevant and engaging content.
•  Measure and report performance of all digital marketing campaigns and assess against goals (KPIs and ROI) and share impact analysis reports
•  Coordinate with agency and digital media buy experts to improve marketing results.
•  Grow the brand’s influence on the online space while also increasing brand loyalty and awareness.
•  Drive traffic and business growth through digital and social media platforms
•  Coordinate online lead generation activities & campaigns
•  Plan and execute all web, SEO, email marketing, social media and display campaigns
•  Drive organic growth of websites through SEO and pay per click campaigns and evaluate important metrics that affect our website traffic, service quotas, and target audience
•  Identify trends and insights, and optimize spend and performance based on the insights
•  Research on emerging online marketing including mobile, social media, and other digital channels
•  Coordinate the design, build and maintain our social media presence
• Contribute to social media engagement and brand awareness campaigns
• Creation and execution of email-based marketing campaigns
• Prepare accurate reports on our marketing campaign’s overall performance.

Qualifications
 
Qualifications, Knowledge and Experience

• Degree in communications, marketing or relevant field
• 3 years’ experience in a similar role
• In-depth knowledge of marketing on digital and social media platforms, best practices, and digital media planning.
• Website analytics, data and sentiment analysis
• Training and certification in digital marketing an added advantage

Qualities

• Passion for brand building and creativity are very important attributes for this role
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• The candidate must have the discipline in execution and follow up of campaigns to achieve desired results
• Strong skills in online marketing, branding, social media marketing and copy writing are essential for the role