Senior IG Associate (Digital) (UNOPS LICA7) at United Nations High Commissioner for Refugees (UNHCR)

Duties And Qualifications

Will assist in PSP Africa¿s digital fundraising and donor development programs. This includes:

• Optimizing all aspects of digital, fundraising and marketing including paid media approaches, lead generation and conversion campaigns, and digital supporter retention and development activities (including email and SMS marketing);
• Developing new testing strategies and optimization mechanisms to ensure effective growth and ROI from digital fundraising activities;
• Assist in developing the strategy and execution of digital marketing in key regions;
• Assist in the set-up of digital marketing tests (including set up of infrastructure and tagging), manage and optimize paid media activities, monitor fundraising results and optimize paid marketing activities, and develop follow up donor journeys and e-appeals;
• Assist in conversion strategies to convert non-financial supporters into donors;
• Use paid digital media, mobile money, SMS, email and other digital channels and techniques effectively to convert and retain new donors;
• Ensure digital fundraising opportunities are effectively capitalized on during emergencies and key media moments;
• Support the Regional Digital Marketing Officer to manage the relationship with the regional digital media agency and feedback on digital media plans and campaign reports to ensure that digital acquisition targets are being effectively met;
• Support with the development and coordination of regional digital campaigns and initiatives for lead generation and donor acquisition;
• Follow and identify digital trends and tools that can impact UNHCR¿s digital engagement approach in Africa;
• Assist in development of annual plans and investment applications for digital marketing activities;
• Monitor digital fundraising channel budgets and income and ensure that digital budgets are being used effectively to meet long and short-term fundraising KPIs. Ensure accurate reporting and monitoring;
• Produce internal reporting related to digital, including quarterly fundraising reports;
• The individual contractor will closely monitor, track and analyse online trends and flag for conversion, repeat donors and donations above a certain threshold to grow donors;
• Advising on suitable measurement strategies;
• Benchmarking performance across all online channels and advising on KPIs;
• Using methodical performance analysis to influence/support campaign strategies;
• Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data;
• Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth mobile money fundraising;
• Analysing donor user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution;
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns;
• Performing ad-hoc analytics and conversion optimisation for digital fundraising and influencing conversion optimisation strategies with solid analytical data;
• Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based to grow donations.

    Education (Level and area of required and/or preferred education)

• A bachelor¿s degree or secondary school education with post-secondary training/certificate or its equivalent in a technical or commercial school with course work/training in Business Administration, Communications, Marketing, Advertising or related field.

    Work Experience

(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)

• 2 years of relevant work experience in combination with a bachelor¿s degree (4 years with High School Diploma);
• Experience working in a digital marketing or professional services setting;
• Solid work experience with email marketing tools and content management systems;
• Experience with the social media on a professional level;
• Knowledge and experience generating correct and insightful reports for making effective business decisions;
• Possess strong critical thinking skill, and ability to apply it to analyzing data and solving problems;
• Proven ability to work effectively with internal teams to complete assigned tasks and projects before deadline;
• Proven experience in organisation website and donation page content management systems as well as social media content creation and community management;
• Proven experience in assisting development of digital fundraising and engagement strategies through Google Marketing Platform, social media and social influencer marketing, SEO/SEM, programmatic displays advertising, email marketing, digital video marketing, mobile marketing, etc.;
• Experience with analytical tools, analysis, reporting, and researching;
• Experience in managing internal stakeholders, external vendors, clients, and partners.

Position Competencies

(Technical knowledge, skills, managerial competencies, or other personal competencies relevant to the performance of the assignment. Clearly distinguish between required and desired competencies)

• Enthusiastic and self-motivated, with the ability to lead projects proactively.
• Meticulous attention to detail, with an overall passion for continual improvement.
• Innovative and creative, with a logical and methodical approach to problem solving.
• Credible and articulate, with excellent communication, presentation and interpersonal skills.
• Highly organized and detail-oriented, with strong ability to manage several competing tasks simultaneously.
• Highly motivated self-starter with proven ability to work independently with little supervision on projects but produce great results.
• Excellent ability to communicate both verbally and in writing across several stakeholder groups.
• Ability to relay analytical insight.