Senior Manager, Brand & Marketing- Consumer & High Net Worth Clients and Client Solutions at Standard Bank Group

Job Description

The role is responsible for coming up with the marketing strategies/plans and managing the timely execution of the same across business units at Stanbic Bank Kenya. The role works in close interaction with various products, segments and business units to ensure optimal promotion of products and services both to internal and external stakeholders.
Business units reference the following: Business and Commercial Clients, Wholesale Clients and South Sudan.

Key Responsibilities/Accountabilities

Strategy Formulation and Execution

1. Understand business objectives and utilizing insights to develop an actionable impact driven marketing plan
2. Conceptualize and execute marketing initiatives on multi-channels ensuring they are built on aligned, defined and agreed upon strategic drivers
3. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
4. Ensure evaluation systems are in place regarding to the strategic drivers and regular updates are shared with heads of business and Head of Brand and Marketing

Stakeholder Engagement

1. In partnership with Business, generate deep understanding of the client and developing value add opportunities to deepen client engagement
2. Use of data to drive meaningful targeted communication to our existing clients
3. Use and optimization of key sponsorship assets to drive brand visibility, thought leadership and lead opportunities
4. Identify key partnerships or properties that can help drive business opportunities for the bank in regarding visibility, thought leadership and lead generation.
5. Develop and maintain mutually beneficial and effective relationships between Business Units, Marketing Functions and other units of the bank.

Project Management

1. In partnership with Assistant manager, scope out project marketing needs.
2. Actively monitor project tasks, marketing execution and performance.

Team Management

1. Managing and directing the activities of business marketing department to ensure the strategic goals and targets are achieved.
2. Ensure all team members are competent to carry out their respective roles by understanding gaps they may have and in partnership with HC identify programs that will help close the gap.
3. Maintain a climate that attracts, retains and motivates top quality direct reports
4. Perform all people management such as Performance Management, Talent Management, Career Management for direct reports
5. Help formulate and administer policies to ensure the integrity within the team.

Minimum Qualification and Experience

Qualifications

1. A bachelor’s degree in Commerce, Business, Marketing or any related field (Marketing specialization or Post Graduate qualification in Marketing will be an added advantage)
2. Marketing and advertising industry knowledge

Experience

1. 8 – 10 years’ experience Marketing of which 3 years should be at a middle management or senior management level.
2. Proven track record essential. (High performer with visible results)
3. Experience in service sector