Senior Marketing Analyst at Cigna

Key Responsibilities

• Development and execution of the marketing plan for the Africa region in line with the business objectives.
• Responsible for the overall marketing calendar for Africa
• Partner with the commercial team to define marketing objectives and priorities
• Working closely with regional marketing specialists to deploy marketing and communication projects
• Planning, project management and end-to-end execution of events across Africa
• Lead the execution of marketing campaigns and collateral development, leveraging internal expertise and driving collaboration.
• Build strategic relationships and partner with vendors and agencies to implement and deliver marketing projects
• Identify and assess sponsorship opportunities followed by developing and executing on-ground sponsorship activation plans.
• Work closely with various internal stakeholders to provide the marketing support required to deliver objectives.
• Prepare reports and metrics for measuring program and event success and identifying opportunities.
• Working with local business partners to build programs and campaigns that deliver mutual business benefits.
• Present plans and final deliverables to internal and external teams, and communicate with stakeholders about marketing programs, strategies, and budgets.

Key Skills

• Minimum 5 years of experience in marketing, insurance experience is a plus
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Excellent written and verbal communication skills. French and Portuguese is a plus
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity