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  • Posted: Nov 13, 2025
    Deadline: Nov 21, 2025
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  • Traditionally overlooked and underserved micro and small businesses (MSBs) in emerging markets deserve to have great technology built to serve their needs. Numida is the first and largest mobile platform in Africa, focused on offering digital, convenient, and responsible financial services specifically to semiformal African MSBs. Although we’ve started wit...
    Read more about this company

     

    Senior Marketing Associate - Creative Storytelling

    What you will be doing
    Shape the narrative

    • Define how we tell stories about African business owners and their ambition
    • Build content pillars that reinforce trust, growth and empowerment Bring creative ideas that cut through and feel undeniably East African

    Create, direct and ship content

    • Write scripts and concepts
    • Shoot content yourself when needed
    • Direct photographers, videographers and editors
    • Edit short form video with speed and taste
    • Review and refine work from freelancers and creators

    Nurture the creative ecosystem

    • Build and manage relationships with creators in Kenya, Uganda and Rwanda Develop content formats that can scale, not one-offs that die in WhatsApp groups Run a healthy creator pipeline so we never run dry

    Cross-functional collaboration

    • Work closely with Marketing, Product, Community and Customer Success
    • Bring stories out of the field, not just out of Canva
    • Turn insights and customer interactions into compelling content

    Performance and improvement

    • Track what resonates, what builds trust, what brings in quality clients Learn fast, iterate fast, improve the craft continuously

    Who will thrive here

    • You can tell a good story, but you also know how to shoot, edit and publish it You have taste, and you protect it, but you do not hide behind it
    • You understand the SME world instinctively. Not charity, not pity, ambition You know Kenya, Uganda and Rwanda culturally
    • You produce like a creator and think like a strategist
    • You can give feedback that lifts people, not crushes them
    • You don't wait for a perfect brief to start creating

    What you bring

    Bonus

    • 5+ years of experience creating digital content in East Africa
    • You have led or directed content teams or creators
    • You edit confidently and shoot creatively, whether with a phone or a proper camera
    • You have managed freelance creators and production partners
    • You have built content systems, not just viral moments
    • Docu-style or brand film experience
    • Startup or agency background
    • Strong network in the creator space

    Your first 90 days

    • Build our storytelling and content playbook
    • Deliver a strong pipeline of client stories across KE, UG and RW
    • Launch a hero client campaign that becomes a reference point internally Establish and run a network of trusted creators and editors
    • Make our content feel more human, more ambitious and more intentional

    Success here looks like:

    • Stories that hit the heart and also build trust, conversions and loyalty. Work that feels rooted in who our clients are, not what marketers think they are.

    Clarity check

    • This is not a content poster job. It is not for someone who needs hand-holding.
    • This is for someone who has the taste, speed and hunger to build one of the most admired fintech brands in Africa through storytelling that feels true.

    Check how your CV aligns with this job

    Method of Application

    Please express your interest in this opportunity by submitting to the link below; https://forms.gle/7dZ95UT3pmpntiEx7

    Build your CV for free. Download in different templates.

  • Send your application

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