Senior Marketing Manager, Content & Partnerships at Mdundo.com

Job Objectives

1. Deliver departmental objectives by executing all content marketing strategies across key markets.
2. Oversee and optimize customer retention, satisfaction, feedback, and SEO engagement across all Mdundo markets.
3. Ensure recruitment of the right team as well as their motivation and development.

Key Responsibilities

1. Propose, implement, or lead improvements to content marketing strategy, plan, and process.
2. Content Creation: Manage content production for a variety of content formats: audio/podcast, video, and text.
3. Content Distribution: Ensure all content is optimized to deliver users from search channels (SEO) and partner channels.
4. Collaboration: Work cross-functionally with strategic partners, internal teams, available resources, and agencies to plan, develop and deliver quality content.
5. Analytics: Track and report content performance metrics and use that data in content-planning cycles.
6. Project Management: Manage end-to-end development of content with internal teams, ensuring all production deliverables are met on time and within scope on multiple concurrent projects.
7. Media Relations: Lead acquisition of valuable partnerships by leveraging media contacts.

Qualifications

• BSc/BA degree, preferably (but not necessarily) in Sales and Marketing, Communications, or Journalism.
• At least 5 years of experience working with top Agencies.
• Previous experience working in Media Sales is a MUST.
• Industry contacts.
• End-to-end experience in the content value chain with the ability to manage projects from start to finish.
• Experience in managing and producing reports.
• Experience working with content management systems.