Senior Marketing Officer at Kimisitu Sacco

Job purpose:

• The Senior Marketing Officer is responsible for driving membership growth, product uptake (BOSA & FOSA), and market expansion through strategic marketing, partnerships and sales leadership. The role supports revenue growth by executing targeted marketing initiatives, supervising Relationship Officers and Sales Agents and strengthening relationships with member organizations and key partners.

Key Duties & Responsibilities:

• Lead recruitment of new member organizations and individual members.
• Drive sales of BOSA and FOSA products to meet assigned targets.
• Develop and execute strategies to increase market share across assigned sectors.
• Monitor member activity to prevent dormancy by implementing retention and reactivation initiatives. Ensure timely activation of dormant accounts and submit a monthly dormancy status report to the Marketing & Business Development Manager
• Plan and implement marketing campaigns, member education forums, AGMs and regional events.
• Oversee development and consistency of branding materials and marketing collateral.
• Conduct market research and competitor analysis to inform strategy and product positioning.
• Identify and recommend strategic partnerships to enhance member value.
• Manage relationships with member organizations and partners to ensure performance and growth.
• Serve as the key liaison for organizational representatives to drive penetration and engagement.
• Coach, supervise and monitor the performance of Relationship Officers and Sales Agents.
• Provide guidance on the implementation of membership and related policies.
• Track performance metrics and prepare periodic reports on membership, sales and campaign impact.
• Prepare timely reports on marketing activities, product performance and membership growth.
• Ensure proper management of marketing assets and resources.
• Support the Marketing & Business Development Manager in departmental planning and execution.
• Perform any other duty as may be assigned from time to time

Knowledge: Qualifications & Experience

• Bachelor’s degree in marketing, Communication, Business Administration/ Management, Commerce (marketing), Entrepreneurship or its equivalent
• A minimum of five (5) years’ relevant experience with at least 2–3 years in a supervisory or leadership role.
• Membership with relevant professional body (MSK, CIM)
• Computer proficiency,CRM,ERP
• Must have worked/served in a financial institution

Personal Attributes required for this role:

• Strong communication and presentation skills
• Strategic thinking with strong analytical ability
• Leadership and team development capability
• Negotiation and stakeholder management skills
• Commercial acumen and results orientation