Senior Modern Trade Manager at Haleon

Key responsibilities

• Deliver sales plan for organized trade in Kenya.
• Develop and implementation of mutually agreed annual Customer Joint Business Plans within Kenya
• Take leadership in delivering JBPs and excellent account planning for top Modern Trade customers in rest of Sub-Saharan Africa.
• Build a roadmap for success in Institutional sales business in Sub-Saharan Africa.
• Grow our brands ahead of the categories, and win Market share.
• Develop strong customer relations within the identified channels to maximise business opportunities and grow the business
• Develop strong category growth fundamentals as bedrock of customer story telling and value creation.
• Effectively manage the Account P&L for maximum efficiency and effectiveness, disciplined G2N management and ROI management of all promotional activity

Key actions

• Effective use of the field sales team to ensure reach and share of voice in the marketplace with customers and in-store
• Monitor and analyse sales performance through market share data
• Generate action plans to correct areas of weakness and capitalise on areas of opportunity
• Drive external focus including regular field visits across customer, consumer, shopper and expert
• Track G2N ratios to ensure we are in line with our plan, unlock gross margin via Net Revenue Management activities
• Role model customer management for all other SSA markets.
• Use all available data to maximise sales within each area
• Ensure clear accounting between customers and Haleon through proper claim management
• Communicate effectively with senior management, peers, marketing and other departments
• Use our values and expectations to drive actions and decisions, role model values and expectations

Qualifications and skills Required

• A university degree
• 10 years Customer management/ Sales management/ Customer marketing experience
• Good communication and interpersonal skills
• Analytical skills
• Numerical and financial acumen
• Strong commercial understanding / experience