Senior Sales and Marketing Officer at Naro Moru River Lodge

LOCATION: ALLIANCE PLACE, WESTLANDS

PACKAGE: Ksh. 60,000-70,000/- per month

Position Summary

This is an exciting opportunity for a talented and dynamic individual, with a proven track record in Sales & Marketing. The person will lead and manage the sales team, be responsible for achieving growth plans, and engage with the Senior Management Team to develop and implement sales strategies for both Naro Moru River Lodge and Safari Beach Hotel.

Primary Duties & Responsibilities

• Develops and implements sales, marketing and product development programmes, both short and long range, targeted toward existing and new markets.
• Develops and implements strategic sales and marketing plans and forecasts to achieve corporate objectives for products and services.
• Plans and oversees advertising and promotion activities, including print, online, electronic media and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Develops, maintains and improves business relations with all customers of the Company.
• Achieves satisfactory profit/loss ratio and market share in relation to present standards and industry and economic trends.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Monitors customer reviews on the company’s website, affiliated service providers or hotel booking sites to identify strengths and weakness of the establishment.
• Represents the company at meetings, trade associations and exhibitions to promote products and services.
• To  manage  the  Market  Excellence/Intelligence  process;  gathering  market  and  customer  information  and providing feedback on future trends, to support sales campaigns and stay abreast of all local events and further networking to solicit business.
• Establishes performance goals for all sales department employees, and monitors performance on a continual basis.
• Regularly reports achievements versus budget forecasts to the Senior Management Team.
• Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.
• Oversees all hiring and firing of personnel involved in Sales and Marketing with the advice of the HR and in accordance with Labour laws.
• Initiates training/ coaching of sales and marketing team and provides training support to other departments where necessary.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of sales and marketing objectives falls within designated budgets.
• Works closely with the Operations Team to ensure successful smooth delivery of client services

Qualifications and Prerequisites

• Bachelors degree in a business related field or its equivalent
• Professional qualifications  and membership to a professional body is highly desirable,
• Knowledge of hospitality sales and operations management is highly desirable; strong motivational, innovative, and interpersonal skills;
• Proven leadership ability to influence, develop, and empower employees to achieve objectives with a team approach.
• Must have excellent relationship account management skills
• Must have strong organizational, time management, negotiation, communication skills
• Must be tech savvy.
• Minimum of 5 years experience in a sales management capacity, preferably 2 years service in senior management position.