Senior Sales Representative at TUME Middle Africa Consulting Limited

GENERAL JOB DESCRIPTION:

This position has the overall responsibilities of:

• Drive product distribution and sales growth and achieve diverse monthly and quarterly targets within assigned territories.
• Maintain strong relationships with customers such as large- and medium-format retailers, distributors and other channel partners to drive retention and growth targets.
• Develop and deliver accurate and timely retail sales out, distributor and market reports and base analytics.

SPECIFIC JOB RESPONSIBILITIES:

The Senior Sales Representative is responsible and accountable for the following Core job elements:

• Execute daily field sales operations including customer visits, order generation, delivery follow-up, and after-sales support.
• Expand customer base by prospecting and onboarding new outlets, including wholesalers and retailers.
• Meet or exceed assigned monthly and quarterly sales targets within the designated territory or customer segment.
• Actively promote and sell company products to customers and distributors as per the company sales strategy.
• Execute promotional plans and tactical initiatives as directed by the leadership.
• Build and maintain strong relationships with assigned customers and distributor sales teams.
• Act as the first point of contact for customer inquiries, complaints, and support needs, ensuring timely resolution or escalation.
• Monitor customer satisfaction and follow up on service or delivery issues to ensure retention and repeat business.
• Identify upselling and cross-selling opportunities to grow existing accounts.
• Collaborate with the marketing and distribution teams to drive product visibility and ensure consistent availability on the shelf.
• Monitor and report on market trends, pricing, customer needs, and competitor activity.
• Participate in sales training, reviews, and planning meetings to align on targets and performance metrics.
• Submit daily, weekly, and monthly sales reports accurately and on time.
• Ensure compliance with company policies, standards, and operating procedures in all assigned activities.

EDUCATIONAL AND COLLATERAL REQUIREMENTS:

• A tertiary educational qualification is required while an undergraduate degree in a business-related field from a recognized and accredited University is preferred.
• At least five years sales experience with outstanding results in a reputable FMCG company and must have solid knowledge of the Kenyan retail and distribution landscape.
• Demonstrated ability to meet sales and distribution targets and manage complex negotiations with multiple types of client relationships.
• Ability to deliver impactful data and analytics-based reports and insights with exceptional strategic, creative, communication, negotiation and presentation skills.
• Must be willing to travel extensively within assigned territories.
• The candidate should have the potential to develop to Sales Manager.
• A self-starter and results-oriented individual with a strong work ethic and a drive to succeed.