SEO and Digital Marketer - Nairobi at Brites Management

Duties and Responsibilities

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display
• advertising campaigns.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization
• Develop and implement link building strategy
• Work with marketing teams to drive SEO in content creation and content programming
• Design digital marketing materials
• Measure and report performance of all digital marketing campaigns and assesses against goals
• (ROI and KPIs).
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
• channels and customer touch points.
• Identify critical conversion points and drop off points and optimizes user funnels.

Key Requirements Skills and experience

• Proven hands-on SEO & digital marketing experience, particularly within tech industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social
• media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight,
• Omniture, Web Trends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge and hand-on skills in both static and motion graphics design

Qualifications.

• Bachelor's Degree in Sales & Marketing or a related field.
• Certificate in Digital Marketing.
• Experience as a graphic designer/Canva designer certification is an added advantage.
• 5 Years of work experience working experience as a digital Marketer.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google AdWords campaigns