Social Media Coordinator - Real Estate Sector at Peoplelink Consultants Ltd

Responsibilities

• Manage and grow all company social media platforms (Instagram, Facebook, LinkedIn, TikTok).
• Design and publish engaging content (graphics, videos, reels, posts) aligned with company's luxury brand.
• Create compelling captions, campaigns, and stories tailored to real estate audiences
• Develop monthly and quarterly social media strategies. Build content calendars aligned with project launches. Plan lead-generation funnels and coordinate with sales teams.
• Create themed campaigns (launches, testimonials, progress updates, education).
• Design Tools: Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Canva Pro, CapCut
• Other: Basic SEO (YouTube & website optimization)
• Graphic Design & Creative Production
• Maintain cohesive visual identity across all content. Apply typography, color psychology, and luxury branding principles.
• Create high-quality reels, animations, and video edits.
• Produce 3D mockups, logo reveals, and property walkthroughs.
• Capture and edit professional real estate photos/videos.
• Use drones and gimbals effectively for premium visual quality.
• Systems & Content Operations
• Develop a weekly content calendar and approval workflow.
• Maintain organized content storage (Google Drive → project → date).

Requirements

• Diploma or Degree in Marketing, Graphic Design, Communication, or related field.
• The ideal candidate must have 4-5 years of proven experience in social media management and design, with a strong background in real estate marketing.
• Mandatory: Prior experience in real estate marketing.
• Strong portfolio of past work (to be submitted with the application).
• Proficiency in Adobe Creative Suite and/or Canva Pro.
• Photography and video editing skills are an added advantage.
• Good understanding of Nairobi's real estate market.
• Female candidates encourage to apply
• Candidates who can join immediately encouraged to apply