Social Media Manager at Code for Africa (CfA)

About the Role:

The successful candidate will join CfA’s Engagement team. The team is responsible for telling CfA’s story, keeping it accessible and engaging. We amplify the work of our experts and external project partners across Africa to drive a more open, connected, and technologically empowered continent.

You’ll lead the charge in expanding our presence and influence on social media platforms, including Twitter, Facebook, Threads, Bluesky, and Instagram. Additionally, you will manage growth strategies for PesaCheck’s WhatsApp newsletter and Tipline, which will require a creative approach to content and campaign coordination in collaboration with the Engagement team and the broader CfA team. 

As the custodian of Engagement team’s data, you will handle data-driven reporting and analytics, ensuring data is collated and made accessible to the CfA team. Part of your role involves crafting comprehensive reports and presenting analytical insights to internal teams and external partners. 

You will oversee and execute CfA’s paid social media promotions, recommending and managing budgets, formulating campaigns and handling all data generated, and identifying target audiences as needed. 

You will also support the development of the Engagement Strategy and Playbook in support of greater communications literacy within CfA, and the team’s overarching communications goals. 

Responsibilities: Your daily responsibilities will include:

• Developing and curating high-quality, engaging content for our social media platforms, including LinkedIn, X (Twitter), Facebook, Instagram, Threads and Bluesky  
• Managing and scheduling content across various social media platforms (including writing, editing and planning). 
• Staying abreast of the latest trends in social media and applying this knowledge to our strategy. 
• Supporting the Communications Strategist in creating a comprehensive engagement strategy to increase visibility, engagement and amplification of CfA products. 
• Analysing the performance metrics to evaluate the success of our social media efforts, providing regular reports and insights for strategy adjustment and improvement.
• Planning and executing paid social media advertising campaigns to promote products, events, or promotions.
• Creating and managing social media calendars and implementing changes accordingly. 

Required: minimum requirements include:

• At least 3 years experience working in a similar role. 
• Familiarity with various social media platforms, trends, and best practices.
• Proven ability to create compelling content that deeply connects with CfA’s core mission. 
• Proficiency in using social media analytics tools to track performance and make data-driven decisions, such as Google Analytics and Hootsuite.
• Familiarity with scheduling, automation and analytics tools such as Meltwater for social media posting.
• An understanding of search engine optimisation (SEO) principles for social media.
• Data-driven mindset with the ability to analyse and interpret performance metrics, such as engagement rates, click-through rates, and conversion rates, to allow you to refine and optimise social media campaigns.
• Experience managing social media campaigns and projects.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate fresh and engaging content ideas.
• A portfolio showcasing successful social media campaigns or projects.

Preferred: candidates who are able to demonstrate the following will have an advantage:

• A bachelor’s degree in marketing, communications, or a related field.
• Familiarity with the non-profit sector and an understanding of donor requirements and reporting.
• Strong project management skills and the ability to meet deadlines.
• Working knowledge of at least one major regional African language, such as Amharic, Fulani, Kiswahili, or Yoruba. 
• An understanding of generative AI and on its use in social media management
• Digital-first workplace skill-sets, including proficiency in collaborative work solutions such as Google Workspace (Google Docs, Slides, Sheets, etc.), Slack (or equivalents such as Teams, etc), and project management tools like Trello (or equivalents such as AirTable, etc).

Language and Location Requirements:

• Location: Applicants from across Africa will be considered
• Primary language: English
• Preferred languages, but not required: Amharic, Arabic, Hausa, French or Kiswahili