Social Media Manager / Officer at Avenews

Responsibilities

• Social Media Creation, Management & Execution
• Develop, manage, and grow Avenews’ social media channels, with a strong focus on launching and scaling TikTok.
• Strengthen organic presence on Facebook, LinkedIn, Instagram, TikTok, and YouTube.
• Create platform-specific content that fits each channel’s format, audience, and engagement style.
• Plan and manage content calendars aligned with the brand strategy and field activity plans.
• Identify trends, new formats, and early opportunities to increase visibility and engagement.
• Content Creation (Video + Visual + Copy)
• Produce short-form videos, interviews, behind-the-scenes content, educational clips, and storytelling pieces.
• Capture and edit content during field trips, events, trainings, activations, and customer visits.
• Maintain consistent brand tone, voice, and visual style in collaboration with the Branding Manager.
• Optimize posts for reach, engagement, and relevance across platforms.
• Digital Community Building
• Lay the foundation for Avenews’ digital community across platforms.
• Engage with followers by responding to comments, messages, and mentions.
• Spark conversations that build trust, interest, and loyalty.
• Identify opportunities to collaborate with micro-influencers or customer ambassadors.
• Real-Time Engagement & Event Activation
• Provide real-time social coverage during field events, workshops, activations, expos, and conferences.
• Work closely with Field Officers and Customer-facing departments to capture live content and stories.
• Turn real-world moments into digital content that reflects the brand and the communities we serve.
• Performance Tracking & Reporting
• Monitor social media performance, content engagement, and community growth.
• Identify top-performing content and areas for improvement.
• Provide regular insights and recommendations to the Branding Manager and the broader team.

Requirements

• 2–4 years of experience in social media management, content creation, or digital marketing.
• Proven experience with short-form video creation (TikTok, Instagram Reels, or YouTube Shorts).
• Strong video editing and mobile content capture skills.
• Understanding of the Kenyan social media landscape and content trends.
• Prior experience managing brand social accounts (fintech, agriculture, FMCG, or services preferred).
• Strong writing skills with the ability to adapt tone per platform.
• Willingness to travel for field-based content creation.
• Creative, proactive, organized, and comfortable in a fast-paced environment.