Social Media Manager at RWK & Associates CPA-K

Responsibilities:

• Develop and implement a comprehensive social media strategy to align with business goals.
• Create, curate, and manage all published content (images, videos, written) across social media platforms.
• Monitor social media channels for industry trends and competitive insights.
• Collaborate with marketing, and other departments to coordinate brand messages.
• Analyze and report on key metrics and performance indicators to measure the success of social media campaigns.
• Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
• Stay up-to-date with the latest social media best practices and technologies.
• Utilize social media advertising tools to promote content and grow followers.
• Develop and maintain a social media content calendar.
• Ensure brand consistency in tone, voice, and terminology across all social media platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media management.
• Proven experience in developing and executing social media strategies.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
• Ability to analyze social media metrics and generate actionable insights.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.

Preferred Qualifications:

• Experience with graphic design and video editing tools (e.g., Adobe Creative Suite, Canva).
• Knowledge of SEO and content marketing principles.
• Previous experience in the Service Industry.