Social Media Strategist at Standard Group

OVERALL PURPOSE OF THE JOB

• Responsible for writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram. Optimizing social media posts (language, tone and message) based on our target audience’s behaviors

Key Accountabilities

• Apply advertising techniques to boost brand awareness through leveraging new monetization efforts around digital
• Create and publish original, informative and appealing high quality content for the Groups’ website and Social Media pages
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Optimize social media posts (language, tone, message) based on our target audience’s behaviors
• Monitor SEO and user engagement and suggest content optimization
• Stay up-to-date with new digital technologies and social media best practices
• PERSON SPECIFICATIONS
• Academic and Professional Qualifications
• Bachelor’s Degree or Diploma in Business Communication or a related field from a recognized institution

Experience

• 2+ years relevant work experience in a similar field

SKILLS AND OTHER ATTRIBUTES

• Hands on experience using social media for brand awareness
• Excellent multitasking skills
• Strong presentation, written and verbal communication skills
• Strong analytical, negotiation and problem-solving skills
• Passionate, positive attitude, ambitious, self-driven, organized, decisive and assertive