Vivo's mission is to create economic opportunities in Africa through fashion.
Our vision is to see Africa Dressing the World.
Vivo was founded by Wandia Gichuru and Anne Marie Burugu in 2011.
12 years on, we are East Africa’s largest ladies fashion brand, designing and manufacturing 100% on the African continent. More importantly we aim to inspire a who...
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The Store Design & Visual Merchandising Manager is responsible for developing and implementing Vivo’s retail design and visual merchandising strategy across all stores. The role ensures that every outlet reflects the brand’s aesthetic, delivers an exceptional customer experience, and optimizes product visibility to drive sales.
Key Responsibilities
Develop and enforce retail design and fit-out standards to ensure consistent, brand-aligned store environments.
Lead concept design for new store openings, refurbishments, and relocations in collaboration with internal and external partners.
Oversee store layout planning, lighting, and visual presentation to optimize the customer journey and sales performance.
Create and maintain planograms to guide effective product placement and visual flow.
Design and execute visual merchandising campaigns, including window displays, mannequins, props, and seasonal rollouts.
Partner with Retail Operations, Marketing, and Buying teams to ensure visual alignment with brand campaigns and collections.
Conduct regular store audits to evaluate visual and design compliance, recommending improvements where needed.
Train and empower store teams on visual merchandising standards and maintenance practices.
Benchmark international retail trends to continuously evolve Vivo’s in-store experience.
Key Skills
Strong creative and aesthetic sense with ability to balance design and commercial objectives.
Excellent project management skills - able to handle multiple store projects simultaneously.
Strong technical understanding of retail layouts, space planning, and customer flow.
Proficiency in design tools such as AutoCAD, SketchUp, or Adobe Creative Suite.
Excellent communication and collaboration skills with cross-functional teams.
Eye for detail and passion for fashion, storytelling, and customer experience.
Ability to lead, coach, and inspire teams to uphold brand standards.
Qualifications & Experience
Degree or Diploma in Interior Design, Architecture, Fashion Merchandising, or a related field.
Minimum of 5 years’ experience in retail design, visual merchandising, or visual communication (fashion/lifestyle brands preferred).
Proven track record in managing store fit-outs and visual merchandising projects end-to-end.
Experience managing external contractors and vendors while ensuring quality and budget control.
Demonstrated success in developing VM campaigns that enhance customer engagement and sales.
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