Technical Sales Engineer at Synkron International

The ideal candidate is both technically competent and business-minded - able to translate complex technical capabilities into practical value propositions for customers, coordinate project proposals, and work collaboratively with cross-functional teams to deliver client satisfaction and business growth.

Key Responsibilities

Technical Sales & Business Development

• Identify, research, and qualify new business opportunities across industrial automation, manufacturing, and engineering sectors.
• Develop go-to-market and sales strategies targeting specific industry verticals or regional markets.
• Prepare and deliver compelling technical sales presentations, product demonstrations, and proposals to potential clients.
• Maintain a robust pipeline of qualified leads through direct outreach, digital channels, referrals, and trade events.
• Track competitor offerings, emerging technologies, and market trends to inform commercial strategy.

Client Acquisition & Solution Engagement

• Engage with clients to understand operational challenges, process requirements and automation goals.
• Recommend appropriate Synkron products, systems, partner OEM products or integrated solutions aligned to client needs.
• Facilitate technical discussions, site assessments, and joint solution workshops with clients and engineering teams.
• Negotiate contracts, pricing, and delivery terms in line with company policies and profitability goals.

Proposal, Tender & Bid Coordination

• Coordinate preparation of technical and commercial proposals, quotations, and tender submissions.
• Collaborate closely with engineering, procurement, and project delivery teams to ensure proposals are accurate, feasible, and cost-effective.
• Manage bid follow-ups, clarifications, and post-submission engagements to drive opportunities to closure.

Partnership & Channel Development

• Identify and engage potential partners, distributors, and solution integrators to expand Synkron’s reach.
• Support partnership agreements, technical onboarding, and joint marketing initiatives.
• Maintain ongoing relationships with partners to ensure consistent service quality and market coverage.

Customer Relationship Management

• Act as the primary point of contact for assigned clients, ensuring clear communication and prompt issue resolution.
• Monitor customer satisfaction and identify opportunities for upselling and cross-selling additional solutions or services.
• Maintain detailed client interaction records and sales activities within the CRM system (Zoho CRM preferred).

Reporting & Market Intelligence

• Prepare periodic sales reports, forecasts, and pipeline summaries for management.
• Provide structured feedback on client requirements, industry developments, and competitive activity.
• Contribute insights for new product development and continuous improvement of Synkron’s offerings.

Requirements

Qualifications

• Bachelor’s degree in Electrical, Mechanical, Mechatronic, or Industrial Engineering (or related field).
• 2–4 years’ experience in technical sales, solution selling, or engineering business development.
• Strong understanding of automation systems, electrical panels, PLCs, SCADA, or industrial equipment.
• Excellent presentation, communication, and relationship management skills.
• Proficiency in CRM tools (preferably Zoho CRM) and MS Office Suite.
• Demonstrated ability to work collaboratively in cross-functional environments.