The Brand & Trade Marketing Manager at Accor

Job Description

Fairmont Mount Kenya Safari Club has been awarded Africa’s leading hotel in 2022, 2023 and 2024 by the World Travel Awards.

We are looking to grow our team and engage a highly motivated and passionate Brand & Trade Marketing Manager in a pivotal role responsible for developing, implementing, and managing integrated marketing strategies to build brand awareness, drive bookings, and enhance the overall guest experience. This role will oversee both brand-building activities and trade marketing initiatives, working closely with sales, operations, and revenue management teams to achieve the resort's business objectives. The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing campaigns within the hospitality or related industry. 

The Marketing Manager will work with the DOSM to understand and align marketing strategies with the overall sales and revenue targets set by the management.

• Develop and execute the overall brand strategy and guidelines to ensure consistent brand messaging and visual identity across all touchpoints.
• Oversee the creation of compelling brand content along with the Digital team including website copy, marketing collateral, social media content, and advertising materials.
• Develop and manage relationships with external agencies including creative, digital, and PR agencies.
• Monitor brand performance and KPIs, providing regular reports and recommendations for improvement.
• Develop and implement trade marketing strategies along with the Digital Marketing Manager to drive bookings through key distribution channels (e.g., online travel agencies (OTAs), travel agents, corporate partners).
• Plan and execute promotional campaigns and partnerships with trade partners to increase visibility and drive sales.
• Develop and manage relationships with key trade partners, ensuring effective communication and collaboration.
• Create and deliver sales and marketing materials for trade partners, including presentations, brochures, and promotional offers.
• Organize and participate in trade shows, workshops, and industry events to promote the resort and build relationships.
• Track and analyze the performance of trade marketing activities, providing reports and recommendations for optimization.
• Collaborate with the sales team to align marketing efforts with sales targets and strategies.
• Working with the DOSM to allocate the Marketing budget effectively across brand building and trade marketing activities
• Plan and execute integrated marketing campaigns along with Digital team across various channels (online, offline, social media, email marketing, PR).
• Participating in regular meetings with the DOSM and the wider sales and marketing team to discuss progress, challenges, and opportunities.
• In the absence of Digital Marketing Manager manage and enhance the resort's online presence, including website content, SEO/SEM strategies, and online reputation management.
• Providing marketing input on pricing strategies to ensure they are competitive and aligned with the brand image.
• Track and analyze the performance of all marketing activities, providing regular reports and insights.
• Stay updated on the latest marketing trends and technologies and recommend innovative approaches.
• Work closely with the operations team to ensure a seamless guest experience that aligns with the brand promise
• Work closely with the DOSM and carry out tasks assigned to him other than the above.
• Collaborating to ensure the overall guest experience aligns with the brand promise and drives positive word-of-mouth and repeat business

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field
• 4 years previous experience in a similar role
• Strong understanding of branding principles, trade marketing, and digital marketing strategies.
• Experience in managing agencies (creative, digital, PR) and coordinating integrated campaigns
•  Previous experience in a 5 star or Premium hotel in a similar position
• Ability to work well under pressure in a fast paced environment
• Ability to work cohesively and collectively as part of a team
• Excellent planning & Organizational skills