Trade and Consumer Activations Coordinator at Kenafric Industries

KEY ACCOUNTABILITIES:
Trade Activation:

• Plan and execute trade activation programs to engage trade partners, distributors, retailers, and other key stakeholders.
• Coordinate trade events, including product launches, trade shows, conferences, and workshops.
• Collaborate with sales teams to align trade activations with business objectives and sales strategies.
• Monitor and evaluate the effectiveness of trade activations, gathering feedback and insights for continuous improvement.

Consumer Activation:

• Coordinate consumer activation initiatives to drive brand awareness and product trials.
• Develop and implement consumer sampling programs, in-store demos, experiential events, and promotional campaigns.
• Work closely with marketing and creative teams to develop engaging consumer activation materials, including POS displays, promotional collateral, and digital content.
• Collaborate with external agencies or vendors to execute consumer activation campaigns effectively.
• Monitor and analyse consumer activation results, measuring impact and ROI. 

Brand Execution:

• Ensure consistent brand execution across all touchpoints, including events, promotions, and activations.
• Implement brand guidelines and standards in all marketing collateral, ensuring alignment with brand positioning.
• Provide guidance and support to internal teams and external partners to ensure brand consistency and adherence to brand guidelines.

Coordination and Collaboration:

• Act as the central point of contact for coordinating trade and consumer activation activities.
• Collaborate with internal teams, including marketing, sales, operations, and creative, to ensure seamless execution of activations.
• Liaise with external partners, agencies, suppliers, and vendors to coordinate logistics, timelines, and deliverables.
• Maintain strong communication channels with all stakeholders, providing regular updates, progress reports, and feedback.
• Budgeting: Develop and manage budgets for trade and consumer activations, including expenses related to event venues, promotional items, travel, and staff
• Sample Management: Coordinate the distribution and tracking of product samples for trade partners, retailers and consumers, ensuring accurate inventory and timely delivery. Analysis and Reporting:
• Monitor and analyse market trends, competitor activities, and consumer insights to identify opportunities for trade and consumer activations.
• Track and report on the performance and effectiveness of activations, providing actionable recommendations for improvement.
• Prepare post-activation reports, summarising key findings, success metrics, and lessons learned.

EDUCATION, REQUIREMENTS, COMPETENCIES & SKILLS
Academic Qualifications, Professional Qualifications & Relevant Experience

• Bachelor's degree in marketing, business, or a related field.
• Additional certifications in marketing or project management are a plus.
• Three years of proven experience in coordinating trade and consumer activations, brand execution, and event management.
• Strong coordination and project management skills, with the ability to handle multiple initiatives simultaneously.
• Excellent interpersonal and communication skills to effectively collaborate with internal teams, external partners, and stakeholders.
• Solid understanding of marketing principles, brand management, and consumer behaviour.
• Creative mindset with the ability to develop engaging activation concepts and experiences.
• Analytical skills to evaluate data, measure results, and make data-driven decisions.
• Proficiency in Microsoft Office and project management software.
• Flexibility to work during evenings, weekends, or travel as required for event or activation coordination