Trade Marketing and Business Development Manager at Fairmont Hotels & Resorts

Job Description

• Developing B2B marketing campaigns, promotional strategies, advertising plans, including writing copy and selecting images for print ads or developing commercials based on product features and target markets
• Developing products (packages, be-spoke, …) and ensuring communication kits and promotion of these B2B products
• Networking to understand partners insights, create new opportunities, tailor new B2B products and facilitate the work of our Sales team.
• Coordinating with advertising agencies to ensure that all materials are meeting company standards
• Coordinating with PR agencies in case of identification of this touch point as key to develop reputation at B2B partners
• Giving the right communication kit to the sales team to prospect, sell and open new market
• Monitoring competition and industry trends to identify opportunities for growth
• Identifying potential new markets for the company’s products or services via research, analysis, and meetings with potential clients. Once identified the trade marketing manager will identify which trade channel need to be open and how and will assist the Sales director and team in opening this new channel (relationship building, communication kit, B2B products/packages, events, trade shows…)
• Coordination of Trade shows ensuring the right parties to attend and have required information to share about the hotel 
•  Work closely with the marketing team to ensure coordination of information, communication as well as on all social and digital spaces 
• Work within budget and brand guidelines, work closely with the team to share forecasts and anticipate actions
• Collaborate with the team on the development of the sales and trade marketing strategy, 
• Support all revenue streams of the hotel, leisure, corporate meeting and events, incentive and client relationships, wedding and expereinces

Qualifications

• Degree in Marketing or a related Business Degree
• 3 years experience in a similar position
• Has proven experience in managing B2B accounts for hotels 
• Has proven experience in building a digital presence for hotel

Additional Information

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
• Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
• Working with a hotel rich in history and known for exemplary services while growing your career
• Work and learn in a luxury property