Trade Marketing Manager at Brites Management

Duties & Responsibilities

• Trade Marketing Manager will work as a part of the marketing team to deliver planned revenue, volume and gross margin of key brands & customers
• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget
• Improving brand presence and campaign execution across trade through excellence in in store planning, execution and tracking in alignment with the annual marketing priorities
• Leading and implementing channel specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected
• Develop marketing strategies aligned with the brand strategy
• Act as the key liaison between product development and buyers
• Maintain customer relationships for future purchases
• Cultivate programs that ensure products sell in-store

Qualifications

• Degree in Marketing/ Business Management or relevant field
• More than one-year prior experience within Trade Marketing
• Strong communication & interpersonal skills
• Good at planning, strategy and tactics for marketing campaigns
• Use marketing skills to develop marketing strategies, create marketing campaigns and develop marketing materials
• Strong analytical skills and are comfortable dealing with numerical data
• Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
• Strong interpersonal and leadership skills
• Result oriented