Trade Marketing Manager at M-KOPA Solar

• This role combines strategic thinking with tactical execution: developing quarterly marketing plans aligned with business objectives, leading integrated campaigns across digital and offline channels, building high-impact partnerships with local stakeholders, and driving innovation by adopting new marketing technologies and media formats. 
• If you thrive in environments where brand-building meets performance marketing, where strategic vision translates into on-ground activations, and where your work directly impacts financial inclusion across Africa, this role is for you.
• This is an on-site role, you would be working from our offices in Kenya, partnering with a diverse group of employees from our different markets and locations across the UK, Europe and Africa. You will be reporting to the Head of Business Management.

Expertise

• We are looking for a dynamic marketing leader with 5-7 years of progressive marketing experience demonstrating success across brand marketing, below-the-line activation, partnerships, and digital marketing. Your background should ideally come from FMCG companies, Mobile Network Operators, mobile device companies, or BTL marketing agencies handling FMCG or telecommunications accounts. You must bring proven experience in both strategic marketing planning and hands-on trade marketing execution – we need someone equally comfortable developing annual marketing strategies and rolling up their sleeves to execute market activations.
• Strong trade marketing expertise is essential. You should have demonstrated experience developing and executing BTL strategies for retail partners and distribution networks, including dealer incentive programs, consumer promotions, in-store merchandising, point-of-sale materials, and field marketing activations such as roadshows, market storms, and community events. Understanding of Kenya's retail landscape – modern trade, general trade, and informal markets – is critical for success in this role.
• You must be highly proficient with digital marketing and social media platforms, particularly Facebook, Instagram, TikTok, and emerging channels. Experience with social media performance management tools, analytics platforms like Supermetrics and Looker Studio, and paid advertising systems is required. You should demonstrate ability to create engaging multimedia content, manage online communities, develop content calendars, and optimize campaigns based on performance data.
• The ideal candidate brings 2-3 years of team management experience with proven ability to lead, develop, and inspire marketing professionals to deliver excellence. You should demonstrate strong stakeholder management skills, with the ability to influence senior leaders, represent marketing in cross-functional forums, and build productive partnerships with product, sales, digital, and commercial teams.