Trade Marketing Manager at R4Kenya

Job Description

• Responsible for managing and delivering the marketplace financial goals for Rattan Direct and Lifestyle Furniture, creating and implementing roadmaps that align with wider business activities.
• Oversee the marketing and advertising activity across marketplace channels maximising performance and return on investment. Apply effective planning and tactical trading activities across each channel.
• Continuously monitor marketplace performance and identify product, service, or marketplace issues, and resolve. Identify new marketplace opportunities.
• Develop and manage relationships and processes with marketplace account managers. Manage day to day trading and operations with external partners.
• Responsible for managing and delivering the Refurbished Products Category financial goals. Deliver and exceed the revenue objectives for discontinued/finished goods and refurbished products across channels such as Amazon, eBay, Wayfair etc. Leading pricing, allocation, and distribution.
• Work directly with the wider marketing and sales team to feed into marketing and sales plans, including promotional opportunities, pricing optimization, and content creation.
• Attend Trading Meetings with Demand Planning, Sales, and Finance to forecast and deliver sales/margin targets. Work cross-functionally with internal and external stakeholders to ensure promotions are well merchandised and drive a positive uplift in sales.
• Work with the Junior Marketing Executive to oversee the creation of assets such as infographics using Canva with a view to improve listing KPIs on marketplaces and drive in-channel advertising and channel specific campaigns.
• Support the Insight Group with relevant insights into digital shopper behaviour and trend analysis to optimise overall category and marketing strategies.

Qualifications

• Experience in digital marketing, ideally with marketplace or account management experience.
• Experience working closely and/or partnering with cross functional teams especially, supply and logistics, digital analytics, creative and category teams.
• Experience working in a daily trading environment with daily pacing.
• Advanced proficiency in Microsoft Excel, Word, PowerPoint, and Outlook preferred.
• Strong team player, approachable and supportive.
• Knowledge and understanding of important digital performance metrics such as Traffic & Conversion analysis, Click through rate, ROAS etc.
• Hands-on mentality, dynamic and collaborative personality, interest of working in a fast paced and continuously changing environment.
• Creative thinker who is not afraid to challenge the status quo.