Trade Sales Manager at Ecobank Kenya

Key Responsibilities:

Sales Strategy Implementation:

• Execute the country’s trade sales strategy in alignment with the bank’s objectives.
• Develop and implement sales plans to achieve targets and increase market share.
• Identify and capitalize on new business opportunities in the country.

Client Relationship Management:

• Act as a product partner to the relationship management team.
• Build and maintain strong relationships with existing and potential clients.
• Conduct joint client meetings with relationship managers to understand client needs and provide tailored trade finance solutions.

Transaction Origination:

• Originate trade finance transactions by identifying client needs and proposing suitable products.
• Support the relationship management team in originating transactions by providing product expertise and structuring solutions.
• Develop and present trade finance proposals to clients, highlighting benefits and addressing any concerns.

Business Development:

• Identify and pursue new business opportunities to expand the client base.
• Develop and implement strategies to attract and retain high-value clients.
• Collaborate with the Market and Product Analyst to offer innovative trade finance solutions.

Sales Performance and Target Achievement:

• Meet and exceed sales targets for trade finance products and services.
• Monitor sales performance and implement corrective actions to address underperformance.
• Prepare regular sales reports and forecasts for the Head of Trade, Kenya & EAC.

Product Knowledge and Promotion:

• Maintain in-depth knowledge of trade finance products, services, and market trends.
• Conduct product presentations and training sessions for clients and internal teams.
• Collaborate with the Trade Finance Middle Office to ensure smooth product delivery.

Market Analysis and Competitor Intelligence:

• Conduct market research to identify trends, opportunities, and threats.
• Analyze competitor activities and develop strategies to gain a competitive edge.
• Provide insights and feedback to the Head of Trade, Kenya & EAC and product development teams.

Risk Management and Compliance:

• Ensure all sales activities comply with country and international trade regulations.
• Work with the compliance team to identify and mitigate risks associated with trade finance transactions.
• Maintain accurate and up-to-date documentation of sales activities and client interactions.

Team Collaboration and Support:

• Collaborate with the Trade Finance Middle Office and Market and Product Analyst to ensure seamless service delivery.
• Provide support and guidance to junior team members and sales representatives.

Qualifications and Experience:

• Education: Bachelor’s degree in Finance, Business Administration, International Trade, or a related field. Relevant professional certification is an added advantage.
• Experience: Minimum of 5-7 years of experience in trade finance sales or a related field, with a proven track record of achieving sales targets.

Skills:

• Strong sales and negotiation skills.
• Excellent client relationship management abilities.
• In-depth knowledge of trade finance products and services.
• Ability to analyze market trends and competitor activities.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.