Trade Sales Manager (Nakuru) at Gap Recruitment Services Limited

Role Purpose:

The Trade Sales Manager will oversee the activities of a designated sales channel, ensuring the implementation of effective sales and marketing strategies. This role involves managing a team of sales executives, driving growth in the FMCG and luxury beverage sectors, and building strong relationships with clients, including wholesalers, distributors, and on-trade outlets such as restaurants, bars, and clubs.

Key Responsibilities:

Sales Strategy and Execution:

• Develop and implement sales strategies to achieve volume and profitability targets.
• Execute marketing campaigns that enhance brand visibility and market reach.
• Analyze market trends, competition, and consumer behavior to identify opportunities and challenges.
• Achieve sales objectives by managing and growing the on-trade and wholesale channels.

Team Management:

• Lead and mentor a team of sales executives, setting clear objectives and ensuring performance targets are met.
• Provide training and support to develop team skills in sales, product knowledge, and customer engagement.
• Conduct regular team meetings and performance evaluations, addressing any issues promptly.

Client Relationship Management:

• Build and maintain strong relationships with clients, including on-trade outlets, wholesalers, and distributors.
• Ensure consistent client support and handle any inquiries or issues professionally.
• Represent the company at events, promotions, and in the nightlife sector to strengthen client engagement.

Reporting and Analysis:

• Prepare detailed monthly sales reports and performance analyses for the General Manager.
• Monitor sales data to track progress and adjust strategies as necessary.

Brand Management:

• Strengthen the positioning and image of the company's brands, particularly luxury wines and spirits.
• Ensure effective promotion and visibility of products in the target market.

Qualifications and Experience:

• Bachelors degree in Marketing, Business Administration, or a related field.
• At least 3 years of experience in sales or marketing within the alcoholic beverage industry.
• Proven experience managing on-trade outlets, wholesalers, and distributors.
• Strong understanding of the luxury wines and spirits market.
• Proficiency in English and Swahili.

Skills and Competencies:

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Extroverted personality with a passion for the nightlife industry (restaurants, bars, and clubs).
• Strategic thinker with the ability to analyze market data and identify opportunities.
• Ability to build effective relationships across all levels of the organization.