Digital Media & Analytics for Africa at Walk In Solutions

Key Roles/ Responsibilities:

Managing Digital Media planning/buying & optimization across all brands & markets.

• Partner with local agencies & digital managers to drive the media function.
• Work with media agencies to plan & buy digital media effectively per each brand/market’s brief.
• On time & effective reporting & analysis of media plans regularly.
• Analyze & Report key metrics & media data – CTR/CPM/CPC/CAC.

Analytics

• Lead the analytics function within the Digital Marketing function.
• BE the owner of the data collected from various sources like brand websites, social, media buying, eCommerce and others.
• Build the analytics stack to harness and analyze the data to mine useful insights for Marketing, Media & ECommerce teams.
• Manage the analytics trackers and dashboards.

Performance & Search Marketing

• Would be responsible for all performance marketing campaigns with conversion & ROAS targets.
• Would be responsible for paid Search marketing & conversion campaigns on social – in partnership with agencies & relevant content teams.
• Execute rapid experiments on campaign targeting, messaging and landing page experience, to improve overall conversion rates.
• Ensuring A/B creative tests and scaling tests to identify the best outcome.
• The person will own key KPIs of Conversion, ROIs & Cohort improvements from Paid channels.

Reporting & Analysis

• Regular reporting of key insights –weekly/monthly/quarterly & annual reports.
• Mining insights using data available across various channels and platforms and building a mechanism to cascade it to various teams and the management for timely use of insights.

QUALIFICATION/ SKILLS REQUIRED

• The ideal candidate should have a Master’s degree in Marketing.
• 3+ years of digital marketing experience in media planning, buying & analytics.

KEY RELATIONSHIPS

• This role has principal reporting to the Digital Lead - Africa. The role has to influence key stakeholders viz. the Brand teams, Agencies, Marketing Heads to drive the media & analytics agenda for the cluster