Web Content Officer at Equity Bank Kenya

The Position

We are looking for a dynamic, self-motivated individual with experience and skills in web content management, writing and editing for the web, intranet as well as support of other digital channels of the Bank.

Reporting to the Director Communications and working closely with the team in the Communication and Advertising Department, the role holder will be responsible for coordinating the writing, editing, and proofreading site content and will work closely with the technical, IT and InfoSec team to maintain website standards. The website management officer will also be responsible for coordinating the creation of site promotions, email newsletters and online outreach campaigns. The content officer will work closely with technical, business development and communication and advertising teams.

Key Responsibilities

• Take a lead role in the maintenance and development of the websites, intranets and other digital communications channels
• Coordinate web projects across departments
• Use SEO tactics and CMS to maximize search rankings, optimize content, and analyze user engagement
• Maintain a consistent look and feel throughout all web properties working closely with relevant teams across the Group
• Work closely with technical teams (IT, InfoSec and Dev team) to maintain site standards
• Work with a cross-departmental teams, maintain and develop the master content calendar for all web properties
• Spearhead live and online events by Group through platforms such as Facebook, LinkedIn, IG, Websites, Zoom, MS Teams etc.
• Keep current with emerging web technologies and apply the same to the Bank's web properties and ensure web-based information is archived for future needs and reference
• Track and report on all site metrics to measure effectiveness (usage, adoption, and reach), and user engagement.
• Create, coordinate, and deliver the creative content functionality of the website and intranet, microsites, etc.
• Proactively ensure website copy is current and up-do date and manage the web updating
• Work cooperatively with key team members and vendors

 Qualifications
 
Qualifications, Knowledge and Experience

• University degree in computer science or relevant field
• Advanced knowledge of content management systems HTML, database management and network systems
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Proven ability to build consensus and work effectively within a cross-departmental team
• 3 years' experience managing content and production for high traffic websites
• Passion for emerging online platforms as key business drivers