Website Manager at One Acre Fund

About The Role

• The website manager will manage One Acre Fund’s global website as part of the execution of the organization’s digital strategy. We are at an exciting stage in the development of this strategy. Having recently revamped the site design and CMS, we are now looking to expand our capacity to enable us to better manage and optimize the website in support of our digital brand building, engagement, fundraising, and recruitment goals.
• Our website is an important part of our digital ecosystem, supporting all our digital marketing activities for multiple audiences across the funnel. It is a critical tool in helping us to create an impact for the farmers we serve by helping us raise funds and attract top talent: our primary audiences are supporters/donors and talented professionals like yourself in the East African job market.
• We’re looking for a website manager with strong content management and technical skills to manage the daily upkeep and optimization of the website, help deliver smooth user journeys and experiences, and support key internal stakeholders to meet their strategic objectives.
• You’ll also be the day-to-day project manager for any new functionality or developments and deployments with our web agency, so we’re looking for someone with strong product and project management skills to prioritize and translate requirements to developers and stakeholders alike.
• You will report to the Digital Marketing and Communications Associate and you will sit within One Acre Fund’s Communications Team, but will closely collaborate with our Business Development (Fundraising and Partnerships) and Recruitment teams.

Responsibilities
Website Content Management
Content Management

• Publish new content and keep existing content on the website up to date (including data visualisations)
• Manage the execution and optimization of user journeys across the site
• Manage the process for ensuring the Dutch translations across the site stay up to date in line with the English pages (doesn’t require you to speak Dutch)
• Work with key stakeholders to conduct content gap analysis: reviewing existing content and analytics against our marketing and audience needs

Conversion Optimization

• Support our web agency and internal stakeholders to implement a regular schedule of A/B (and other) testing and optimizations

Analytics

• Generate regular reports on website performance, identifying optimizations to inform functionality developments, content strategies, and user journey developments

Strategy and Technical Management
Website Strategy Development

• Support key internal stakeholders with the ongoing development of the global website strategy in line with audience needs, organizational priorities, analytics insights, and industry trends
• Execute those strategies on the website
• Advise on website content, user journey development, and technical best practices in an environment where some stakeholders are not digital experts

Technical Project Management

• Prioritise and manage a continuous backlog of improvement work, considering input from multiple stakeholders
• Scope and refine requirements for our web agency
• Day-to-day project management of new functionality requests, site improvements and upgrades
• Manage the QA testing of new features, developments, and codebase updates
• Manage a regular program of bug testing across the site and our integrations

Infrastructure Management And Support

• Manage the hosting and support of the website, including management of a regular schedule of maintenance work, and overseeing our Cloudflare subscription
• Help manage our software integrations - for example, working with our Salesforce team to support integration optimizations, additions, and testing
• Support the decision-making around hosting, support, and integrations

Project and Stakeholder Management
Vendor Management

• Be One Acre Fund’s main point of contact with our external web developers, coordinating with them to work through new projects or bug resolution as and when needed.

Internal Stakeholders

• Lead the coordination with key internal stakeholders from our Recruitment and Business Development teams

Career Growth and Development

• We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications
Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

• At least three (3) years experience in digital marketing or communication, digital project or product management, with significant experience maintaining and improving a professional website with the help of external agencies
• Professional website content management experience, ideally with Drupal or WordPress
• Experience with third-party platforms and integrations within a website ecosystem (experience with platforms used for lead generation, fundraising, or payments a plus)
• Experience in stakeholder management and vendor coordination (experience working in or with a website agency a plus)
• Strong understanding and practical experience of GA4, Google Search Console, (Google Tag Manager a plus), and the ability to turn data into actionable recommendations
• Experience in different project management technologies (Kanban a plus)
• Experience developing and delivering a product improvement pipeline while incorporating the needs of multiple stakeholders
• Experience scoping and refining user requirements, and translating these into change requests that can be actioned by developers
• Understanding of a website’s place in cross-channel strategies and user journeys
• Experience managing the technical infrastructure of a website (hosting, support and maintenance, integrations)

Nice-to-have

• Experience in technology and business-process change management
• Experience with wider digital marketing activities (SEO, PPC, social media)
• Experience finding, comparing, and evaluating web technologies in a way that helps senior, non-technical, stakeholders make informed decisions
• Experience with digital fundraising activities and strategies
• Digital design experience
• Experience with website copywriting