Website Operations Manager at Kilimall

Core Responsibilities

• End-to-End Website Operations
• Oversee the overall planning, setup, and continuous optimization of the company website/platform, coordinating channel resources and content updates to enhance user experience and page views. Develop and implement SEO/SEM strategies; proficiently use tools such as Ahrefs and Semrush to improve keyword rankings and drive organic traffic growth.
• Monitor and analyze data from Google Analytics and other plat- forms to understand user behavior and conversion funnels, produc- ing actionable operational strategies.
• Cross-Team Collaboration & Project Management
• Coordinate with design, development, and marketing teams to drive website feature enhancements, promotional campaigns, and brand exposure initiatives.
• Formulate annual/quarterly operational plans, break down KPIs for team members, oversee progress, and improve efficiency. Client & Resource Management
• Develop and maintain B2B partnerships, identify client needs, and provide customized operational solutions (e.g., corporate recruit- ment zones, brand showcase pages).
• Integrate external resources (media, KOLs), design standardized cooperation processes, and enhance the commercial value of the platform.
• Industry & Competitor Analysis
• Keep track of internet industry trends, analyze competitor strate- gies, and propose differentiated operational plans (e.g., user growth, content innovation).
• Hard Skills

Requirements

• Minimum 3 years of website operations experience; background in vertical industries such as healthcare, e-commerce, or logistics preferred.
• Experience in multi-language/multi-region website operations is a plus.
• Proficient in SEO tools and data analytics platforms, with a strong ability to close the loop from data to strategy to execution. Soft Skills
• Strong project management skills, capable of handling multiple tasks simultaneously and coordinating effectively across depart- ments.
• Creative yet execution-driven, able to design and implement innovative campaigns (e.g., UGC submissions, live streaming collaborations).
• Proven team leadership experience, skilled at breaking down goals and motivating team members to achieve targets.