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  • Posted: Apr 13, 2021
    Deadline: Not specified
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  • On any day, 2 billion people use Unilever products to look good, feel good and get more out of life - giving us a unique opportunity to build a brighter future. Great products from our range of more than 400 brands give us a unique place in the lives of people all over the world. When consumers reach for nutritionally balanced foods or indulgent ice cr...
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    Assistant Brand Manager Home Care Innovations

    About the job

    Business Context& Main Purpose of the Job

    • Interpret business strategy and determine innovative solutions supporting strategy implementation.
    • Design and model solutions for consumer innovation and experience, identifying brand development opportunities in new markets and future markets.
    • Design, research, develop, analyse and suggest new marketing concepts as well as strategies
    • Manage and grow brand through brand-driven activation, innovation of current portfolio and brilliant implementation of New Product Development platforms
    • Champion the consumer needs and brand purpose within the overall business
    • Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of the category will be met in the future
    • Lead market implementation of those platforms and develop world-class activation mix

    Job Summary

    • Develop and implement 12-18-month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
    • Pro-actively feed market, category and customer requirements into innovation platform projects
    • Craft new product offerings, leading cross-functional team from consumer insight to final execution and deployment in market.
    • Work with communication team to ensure single minded communication message is created in line with the brand communication plan, consistent with category needs.
    • Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.

    Key Requirements

    • 2+ years classic brand management experience in an FMCG environment.
    • Business management and brand development experience an added advantage.
    • Strong levels of growth mindset – a winning, competitive mindset
    • Bias for actions and drive – willingness to get things done
    • Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans
    • Rigour and order – ability to identify important issues and works through complex problems in an accurate and in-depth way.
    • Have strong strategic, leadership and influencing skills, be comfortable working with senior stakeholders.
    • Entrepreneurial mindset, challenging the status quo to have stronger impact

    Women and People living with a disability are encouraged to apply

    Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

    go to method of application »

    Category Manager Skin Cleansing

    Business Context  & Main Purpose of the Job

    The Category Marketing Manager manages the brands portfolio within the category; delivering its full P&L and Market Shares for the given country through value creation approach and in line with overall business strategy. The role is responsible for the health and performance of Category/Brand in an Operational Company and provides brand and customer priorities rooted in local insight.

    Job Summary

    • Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms
    • Achieve brand share and profitable NPS/profit growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)
    • Champion the consumer needs and brand passion within the overall business
    • Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share
    • Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of categories will be met in the future
    • Lead market implementation of those platforms and develop world-class activation mix
    • Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
    • Represent consumer (insights), brand strategy and product quality requirements on the cross-functional team
    • Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
    • Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
    • Pro-actively feed market, category and customer requirements into platform innovation projects
    • Champion optimal launch of innovation platform
    • Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
    • Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
    • Management of marketing budgets within agreed targets and align with customer advertising activities.

    Key Requirements

    • 10 years’ classic brand management experience in an FMCG environment.
    • Category Planning skills
    • Brand Launch/Brand relaunch plan management
    • Sales experience will be an advantage
    • A member of CIM

    Women and People living with a disability are encouraged to apply

    Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

    Method of Application

    Use the link(s) below to apply on company website.

     

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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