Careers at Beiersdorf

Your Tasks
Pricing

• Owns and continuously refreshes the pricing strategy, defining and recommending strategic pricing mixes based on inputs from Marketing, Sales, and Finance to drive sustainable value growth.
• Leads price increase preparation and impact analysis, developing proposals including elasticity considerations, customer impact, risk assessment, and coordinating communication packs and rollout tracking.
• Builds and embeds an RGM mindset across the organization, through training programs, educational sessions, and ongoing cross-functional collaboration to strengthen pricing discipline and capabilities.

Promotions

• Owns and drives the end-to-end promotion strategy across all categories, channels, and customers, informed by regular review of market, customer, and category promotional landscapes to deliver company priorities.
• Establishes and embeds a structured Promo Management cycle, ensuring clear, compliant processes aligned with Global and Regional policies, Country Sales Policy, and local regulatory requirements.
• Builds, maintains, and supports the local Promo Management Tool, aligned with Regional requirements and Global Sales Policy, enabling consistent promotion planning, approval, execution, and evaluation.
• Analyzes promotional mechanics and post-promotion performance, tracking promo ROI, efficiency, pressure, and intensity using Nielsen and internal data to generate actionable insights and corrective actions.
• Provides regular and customized performance reporting, including monthly market and competitor overviews, promo pressure reports, TOP2TOP and Joint Business Reviews, and inputs for monthly Category Review meetings.

Mix and Portfolio Optimization

• Leads mix optimization exercises twice per year in close partnership with Finance and Marketing to identify value creation opportunities and support delivery of Net Sales and profit targets.
• Defines and recommends optimal product mix scenarios, translating insights into clear strategic and tactical choices across portfolio, channels, and customers.
• Shares mix insights with cross-functional teams (Sales, Marketing, Finance), enabling fact-based discussions and alignment on corrective and growth actions.
• Builds and drives cross-functional action plans derived from mix exercises to improve key financial KPIs, including margin, NS growth, and portfolio productivity.
• Tracks execution and delivery of mix action plans, measuring and reporting NS impact and financial performance of tactical mix initiatives.
• Reports progress, opportunities, and risks to Regional and CEWA Management teams, while supporting portfolio simplification, premiumization, and innovation effectiveness discussions.

Business Planning, Budgeting and Forecasting

• Steer business to delivery of overall Dealing Plans and Targets,
• Support the sales leadership in development and delivery against Sales Plans, Budgets, Forecasts by recommending and evaluating adjustments to Pricing and Promotion plans,
• Provides inputs into ABP, Fast start and any Forecast discussions based on briefing from manager.

Trade Investment & Financial Governance

• Partners with Sales and Finance to assess and optimize total trade investment, improving spend efficiency, ROI, and cost-to-serve.
• Ensures transparency and governance over promotional spend, discounts, and customer investments.
• Proactively identifies value leakage risks and recommends corrective actions.

Your Profile

Experience

• 6–9 years of total experience in Commercial Finance, RGM, Trade Marketing, Sales Finance, Pricing, or Category Management.
• 3–5 years of hands-on RGM / commercial analytics experience with exposure to promotions, pricing, and mix decisions.
• Proven experience working in an FMCG or consumer-driven environment.
• Strong track record of working with cross-functional senior stakeholders (Sales, Marketing, Finance).
• Experience analyzing Nielsen/IRI or equivalent syndicated data.
• Understanding financial KPIs, P&L, key business drivers

Skills

• Strategic and analytical mindset, able to translate complex data into clear insights that support value-based decisions and sustainable growth.
• Strong execution discipline and ownership, working in a structured, detail-oriented way while thriving in a fast-paced, results-driven environment.
• Influential cross-functional leader, able to challenge constructively, build trust, and drive outcomes without direct authority across Sales, Marketing, and Finance.
• Excellent communicator and presenter, simplifying complex topics and engaging stakeholders at all levels with clarity and credibility.
• High level of engagement and “can-do” attitude, demonstrating courage, accountability, and resilience when navigating change.
• Strong stakeholder and collaboration skills, balancing autonomy with effective teamwork to deliver shared priorities.
• International and open mindset (advantage), showing adaptability, cultural sensitivity, and a holistic FMCG business perspective.

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Your Tasks
In-Strore Execution Excellence -

• Owns and continuously evolves the Perfect Store and Retail Execution strategy across all channels and customers.
• Works with category to define, deploys, and governs execution standards covering availability, visibility, shelving, merchandising, planogram compliance, secondary placements, and POSM execution.
• Translates commercial priorities into clear execution guidelines for field teams and external agencies to ensure consistent market execution.
• Leads execution governance through scorecards, compliance tracking, retail audits, and corrective action plans.

POSM and Retail Assessment Management

• Develops and deploys annual POSM and visibility asset strategies aligned with brand priorities and customer plans.
• Oversees POSM investment effectiveness, utilization, compliance, and return on investment across all channels.
• Partners with Procurement and external suppliers to improve POSM quality, innovation, cost efficiency, and deployment effectiveness.
• Establishes governance processes for asset tracking, maintenance, compliance, and replacement.
• Monitors the effectiveness of visibility assets and identifies opportunities to improve shopper impact and brand presence.
• Ensures optimal deployment of POSM investments to maximize visibility, conversion, and market share growth.

Field Force & Agency Performance Management

• Owns governance and performance management of third-party merchandising agencies and retail execution partners.
• Develops field execution scorecards, KPIs, and productivity measures to drive superior execution standards.
• Leads agency business reviews, performance evaluations, capability development, and service-level compliance.
• Establishes coaching routines, field excellence programs, and execution capability-building initiatives.
• Drives continuous improvement in field force effectiveness, productivity, and retail execution performance.

Excution Performance Management & Analytics

• Owns all retail execution KPIs, including Perfect Store metrics, Trax, audit scores, visibility measures, and field productivity indicators.
• Develops and maintains execution dashboards and scorecards that provide visibility to Sales Leadership and key stakeholders.
• Tracks execution performance across customers, channels, territories, and agencies against defined targets.
• Conducts root cause analysis to identify execution gaps, risks, and improvement opportunities.
• Provides fact-based recommendations and action plans to improve retail execution effectiveness and commercial outcomes.

Campaign & NPD Instore Execution -

• Leads point-of-sale execution for all commercial campaigns, shopper activations, and promotional initiatives.
• Ensures flawless execution of innovation launches, seasonal activities.
• Evaluates campaign and launch performance, identifying opportunities for continuous improvement.
• Ensures NPD launches achieve agreed distribution, visibility, merchandising, and execution standards.

Business Planning and Commercial Alignment

• Leads point-of-sale execution for all commercial campaigns, shopper activations, and promotional initiatives.
• Ensures flawless execution of innovation launches, seasonal activities, and category-building programs in trade.
• Collaborates with Marketing and Category teams to convert campaign objectives into actionable execution plans.
• Monitors campaign compliance, availability, visibility, and activation effectiveness across customers and channels.

Your Profile

Experience

• Experience in Trade Marketing, Sales Operations, Shopper Marketing, Customer Marketing, or In-store Execution.
• 3-5 years of hands-on experience managing POS materials, merchandising assets, visibility campaigns, and retail execution programs across multiple channels.
• Proven experience in planning, forecasting, procurement, warehousing, distribution, and tracking of POS materials.
• Strong track record of delivering large-scale market activations and ensuring timely deployment of point-of-sale materials across key customers and outlets.
• Experience working within an FMCG or consumer goods environment with a deep understanding of route-to-market and retail dynamics.
• Knowledge of POS asset governance, budget management, inventory control, and asset utilization tracking.
• Understanding of commercial drivers, customer requirements, shopper behavior, and execution metrics that influence brand visibility and sales performance.

Skills

• Strong planning and execution capabilities, ensuring seamless end-to-end management of POS materials from development and procurement through distribution and in-store deployment.
• Excellent project management skills, with the ability to coordinate multiple campaigns, timelines, suppliers, and field teams while maintaining quality and budget compliance.
• Strong analytical mindset, using execution data and field insights to optimize POS material allocation, improve visibility, and maximize return on trade investments.
• Effective stakeholder management and collaboration skills, building strong partnerships across Sales, Marketing, Procurement, Supply Chain, Finance, and external agencies.
• High attention to detail and operational discipline, ensuring POS materials are produced, tracked, and implemented accurately across all channels and outlets.
• Results-oriented with a proactive "can-do" attitude, demonstrating accountability, resilience, and agility in a fast-paced commercial environment.
• Strong problem-solving capabilities, identifying execution gaps and implementing corrective actions to ensure superior in-store visibility and compliance.
• Good understanding of retail execution principles, shopper marketing fundamentals, and outlet segmentation to drive impactful point-of-sale activation.

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Role Purpose:

• To support the HR Director CEWA in delivering the EA and GAID people agenda through strategic coordination, effective governance, and collaboration with CoEs and People Services.

HR Operations, Compliance & Local Execution in Partnership with People Services

• Serve as local coordination and escalation point for employee and manager matters requiring local context, compliance input, or HR Director alignment.
• Coordinate employee lifecycle processes including onboarding, offboarding, probation, contracts, employee records, and documentation governance.
• Support local reward topics, including compensation and benefits queries, data coordination, and implementation of approved changes in partnership with Reward and People Services.
• Coordinate payroll inputs, validations, statutory documentation, issue resolution, and timely follow-up with payroll providers, Finance, and People Services.
• Coordinate global mobility, immigration, and expatriate support in partnership with relevant providers and internal stakeholders.

People, Culture & Early Careers Activities

• Support employee engagement, wellbeing, culture, values, and internal communication initiatives in partnership with the HR Director and relevant teams.
• Coordinate local employee events, recognition activities, CSR initiatives, and on-site logistics for people-related programs.
• Manage employer branding and early careers activities, including university relations, career fairs, internships, and onboarding.

Coordination with CoEs, People Services, Regional and Global Teams

• Liaise with CoEs, People Services, and regional/global HR teams on specialist input, process execution, escalations, policy alignment, and system updates.
• Support local implementation of regional and global HR programs, including performance cycles, engagement surveys, system rollouts, capability-building, and communication cascades.
• Monitor service experience, escalation themes, and process gaps, recommending improvements to strengthen efficiency, governance, and employee experience.

Executive Support to the GM and Local CEWA Leadership Team

• Provide high-quality executive coordination support to the GM and Leadership Team, including leadership calendars and meeting logistics.
• Prepare and consolidate briefing materials, presentations, reports, and leadership communications, ensuring accuracy, consistency, and timely delivery.
• Support executive visits, town halls, business reviews, leadership events, and other strategic forums through end-to-end planning and stakeholder coordination.
• Manage sensitive and confidential information with discretion and serve as a trusted coordination interface between the GM, Leadership Team, and internal and external stakeholders.

HR Administration, Front Office, Facilities & Logistics Coordination

• Coordinate HR vendors, purchase orders, invoices, and service providers to ensure timely delivery of HR activities.
• Oversee front office coordination and facilities support, including reception standards, visitor management, office services, workplace readiness, and vendor follow-up.
• Manage logistics for training, leadership visits, engagement activities, internal events, and HR-led business forums.
• Drive process improvements through standardized SOPs, trackers, templates, and documentation practices.

Your Profile

Education & Experience

• Bachelor’s degree in human resources, Business Administration, or related field.
• At least 5 years of experience in an HR generalist, HR operations or people services role.
• Experience working in a multinational or matrixed organization.
• Experience supporting payroll inputs, statutory compliance, compensation and benefits processes, employee relations, and HR projects.
• Experience coordinating front office, facilities, office services, or workplace administration.

Skills & Competencies

• Strong knowledge of local labor laws and compliance.
• High levels of ownership, accountability, and ability to work independently.
• Excellent interpersonal and communication skills.
• Ability to manage multiple tasks and stakeholders in a fast-paced environment.
• Strong coordination, problem-solving, and escalation management skills.
• Proficiency with HRIS systems, MS Office, and digital collaboration tools.

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Your Tasks

• Enabling the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands across online landscape.
• Defining the local standards for perfect store on-line, and ensuring optimal e-retail content is deployed on time, working with local brand teams and the global e-commerce team.
• The individual also owns the translation of national brand plans into e-commerce tailored concept sells to enable sales managers to secure strong support plans for our brands with e-retailers.
• Owns retailer.com media planning and activation, as well as any e-com specific promotion and pack development, working collaboratively with local brand, media, in-house agency and product supply.
• Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time.
• Define local perfect store online standards and deploy across e-commerce sales teams.
• Track on-line sales fundamentals
• Translate national brand plans into e-commerce tailored conceptual sells.
• Own retailer.com media planning and activation, ensuring optimal ROI of investments.
• Own the relationship and direction of our (in-house) digital agency for development of retailer.com campaigns.
• Develop e-commerce specific promotions and packs to accelerate our e-commerce growth.
• Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization
• Serve as the primary liaison between the local brand teams and the local e-commerce sales team
• Own local reporting of e-commerce results and KPI`s
• Develop and coordinate all merchandise selection for our eCom accounts (pure player & multichannel)
• Drive to maximize sales and margin while creating a consistent online brand experience.
• Conceptualize, design and implement relevant campaigns across select e-commerce portals to drive visibility and business
• Develop A+ contents, SEO based Product description pages, Brand/ Theme Stores and visibility banners
• Implement best in class (incl. full product Detail Page (PDP) management) to maximize product performancesuch as conversion, average order size and brand positioning
• Analyze and optimize product placement on the retailer webshop
• Analyze and optimize product placement on the retailer webshop to ensure “perfect store online/shop-in-shop”
• Identify unique, under developed, emerging or new, products or categories, based on statistical analysis,competitive landscape, customer feedback and web analytics
• Generate and drive online shopper customer behavior understanding to optimize purchase and productinteraction paths
• Design and increase the impact of the online marketing investment through continuous improvement bymeasuring, analyzing and interpreting campaign results and utilizing this information to improve return oninvestment for future campaigns.
• Identify merchandise assortment voids/opportunities specific to the online business
• Play a critical role in the development of an exclusive online assortment
• Manage creative execution of all digital promotional media (incl. agency selection, strategic brief, KPI’s)
• Develop Promotional strategy for e-commerce channel by understanding the model as well competitive andbusiness trends

Education

• BComm Degree /Marketing or equivalent;

Experience

• Min 3+ years of experience in an Shopper Customer, preferably in the Health & beauty (FMCG) industry
• Online merchandising experience using advanced inventory control and merchandising applications isstrongly preferred
• Strategic thinking: Very good analytical skills, able to tackle complex situations with the ability to translateanalytic data into strategic ideas and concrete actions.
• Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win”manner
• Collaboration: High focus on achieving exceptional results through strong cross-functional teams, internallyand externally at all levels
• Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM andweb analytics
• Excellent presentation and communication skills