Careers at Diageo

Purpose of Role

The Commercial Performance Analyst will be responsible for collecting, compiling, and analyzing sales & related data and providing valuable feedback and actionable insights to guide the various commercial planning process.

Role Responsibilities

Data management and Analysis

• Build and update the SFA performance dashboards and input for changes required on automated dashboards – CPD, Power BI.
• Reviews the data changes processes to ensure compliance with business process and highlight any deviation for actions by the Commercial Performance Manager – SFE
• Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis.
• Support with data quality assurance and data cleansing of existing data sets for analysis. On a continuous basis support customer marketing team on performance for innovation brands performance, listing and development of channel performance dashboards.

Performance Reporting & Management

• Engages with the divisional Commercial Performance Managers to identify issues affecting execution metrics for SFE, Innovation products and updates for actioning by the Commercial Performance Manager – SFE.
• On an ongoing and ad hoc bases report on and verifies daily, Weekly, and monthly Key Performance Indicators (KPI) are updated based on the business needs, makes recommendations, and keeps sales teams (Distribution and sales force) accountable.
• Identifying and understanding performance trends, assessing performance against targets and highlights opportunities
• Process and analyze large datasets, producing clear findings and recommendations.
• Book the calendar of the various stakeholders to implement the customer marketing routines.

Dashboard Automation and Change Management

• Gathering and refining of requirements to build dashboards that address customer marketing team business needs, working with reporting tools including Power BI, Qlik sense.
• Develops tests and trains the team to navigate and generate insights from the dashboard developed.
• Develops a business case on any additional enhancements that are not within the current system capabilities.
• User Acceptance Testing (UAT) on enhancement build in the existing systems (DMS, Trax, CPM, SDP).
• Develops monthly green book for commercial team that focuses on insights to direct business outcomes (NSV, volume and ROI).

Qualifications and Experience Required

• A business-related degree or equivalent.
• Advanced MS Excel and MS SQL skills
• 2 years’ experience in analytics or sales role
• Strong attention to detail.
• Ability to follow defined business processes.
• Ability to handle and monitor data quality.
• Excellent social skills including the ability to influence.

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Purpose of Role & Leadership Responsibilities

The Marketing Manager- Guinness is responsible for delivering the Guinness strategy, ensure a consistent profitable growth of the Guinness brand while ensuring yearly plans are achieved and lead and coach the brand team. This is a leadership role with one (1) direct report.

Leadership Responsibilities

• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver perfect execution.
• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
• Champion the Guinness brand agenda across the region and collect findings.
• Enable performance through coaching, feedback, driving accountability to deliver outcomes with speed and agility.
• Nurture an inclusive culture by creating psychological safety for your team and conditions to deliver strong team performance.

Role Responsibilities

• Leads execution of the strategic marketing plans, with commitment and participation from key stakeholders, to achieve volume, mix, market share and profit objectives.
• Manages the development of the brands Game Plans and ensures brand positioning is clear, consistent and distinctive. Champions the concept of brand equity in his/her brands.
• Handles client/agency relationship and challenges the agency to ensure the best possible output on the brand. Leads the agency to achieve innovative media plans which optimize the marketing budget and increase impact.
• Owns the development of sound packaging changes, which optimize the brand’s message and image. Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.
• Uses data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on analysis.

Qualifications and Experience Required

Qualifications

A business-related degree or equivalent.

Experience and Skill

• Over 10 years of experience in marketing, including leadership roles.
• Strong commercial exposure and understanding.
• Worked in Manufacturing or FMCG.
• Strong Brand Building skills
• Strong project management skills – able to lead multiple projects and execute them all well.
• Ability to handle multi-market stakeholders and global brand governance policies.

Competencies

Leadership

• Win through Execution- Lead bold execution in a fast-moving world.
• Inspire through Purpose- amplify our purpose internally and externally.
• Shape the Future- create focus and ownership for shaping Diageo’s future ambition.
• Invest in Talent- harness the full extent of team’s talent and diversity.

Functional

• Building purposeful winning brands
• Driving Brand Performance
• Excellent Execution
• Generate Data driven insights and Influence decisions.
• Forge powerful partnerships including multichannel planning and management.