Marketing Manager - Guinness at Diageo

Purpose of Role & Leadership Responsibilities

The Marketing Manager- Guinness is responsible for delivering the Guinness strategy, ensure a consistent profitable growth of the Guinness brand while ensuring yearly plans are achieved and lead and coach the brand team. This is a leadership role with one (1) direct report.

Leadership Responsibilities

• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver perfect execution.
• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
• Champion the Guinness brand agenda across the region and collect findings.
• Enable performance through coaching, feedback, driving accountability to deliver outcomes with speed and agility.
• Nurture an inclusive culture by creating psychological safety for your team and conditions to deliver strong team performance.

Role Responsibilities

• Leads execution of the strategic marketing plans, with commitment and participation from key stakeholders, to achieve volume, mix, market share and profit objectives.
• Manages the development of the brands Game Plans and ensures brand positioning is clear, consistent and distinctive. Champions the concept of brand equity in his/her brands.
• Handles client/agency relationship and challenges the agency to ensure the best possible output on the brand. Leads the agency to achieve innovative media plans which optimize the marketing budget and increase impact.
• Owns the development of sound packaging changes, which optimize the brand’s message and image. Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.
• Uses data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on analysis.

Qualifications and Experience Required

Qualifications

A business-related degree or equivalent.

Experience and Skill

• Over 10 years of experience in marketing, including leadership roles.
• Strong commercial exposure and understanding.
• Worked in Manufacturing or FMCG.
• Strong Brand Building skills
• Strong project management skills – able to lead multiple projects and execute them all well.
• Ability to handle multi-market stakeholders and global brand governance policies.

Competencies

Leadership

• Win through Execution- Lead bold execution in a fast-moving world.
• Inspire through Purpose- amplify our purpose internally and externally.
• Shape the Future- create focus and ownership for shaping Diageo’s future ambition.
• Invest in Talent- harness the full extent of team’s talent and diversity.

Functional

• Building purposeful winning brands
• Driving Brand Performance
• Excellent Execution
• Generate Data driven insights and Influence decisions.
• Forge powerful partnerships including multichannel planning and management.