Category Brand Manager, Skincare CEWA at Beiersdorf

Your Tasks

Brand & Category Strategy

• Develop CEWA brand and category strategies using consumer, market and competitive insights.
• Optimize portfolio and assortment through ABC analysis, range architecture, NPD evaluation and delisting recommendations.
• Identify category growth opportunities and lead key strategic initiatives across CEWA.
• Translate global and regional strategies into relevant local market plans.

Consumer & Market Insights

• Build a strong understanding of CEWA consumers, category trends and competitive dynamics.
• Leverage market data and research such as Kantar, Nielsen, Euromonitor and off-take data to identify growth opportunities and performance gaps.

Innovation & NPD

• Develop business cases and go-to-market plans for NPDs, renovations and relaunches.
• Coordinate with Global Supply Chain, Regulatory, Production and Commercial teams to ensure successful and compliant launches.
• Track launch performance and drive corrective actions where required.

Annual Marketing & Brand Performance

• Support the annual Category Marketing Plan and deliver agreed Net Sales, Profit and Market Share targets.
• Develop and monitor pricing strategies based on CEWA market dynamics and international price mapping.
• Monitor brand/category performance and recommend actions to address gaps and capture opportunities.
• Provide regular commercial updates to the SSA Leadership Team.

Marketing Communications

• Provide local consumer and market insights to support communication development.
• Lead and adapt 360-degree campaigns, digital and Always-On content for CEWA markets.
• Ensure communication is consumer relevant and aligned with global/regional brand strategy.

Project & Stakeholder Management

• Lead launch and relaunch projects, ensuring OTIF delivery across relevant markets.
• Manage cross-functional collaboration with Marketing, Sales, Supply Chain, Regulatory, Finance, Production, Regional and Global teams.
• Ensure claims, communication and marketing activities meet legal, regulatory and compliance requirements.

Your Profile

Education- 

• University degree (Honours); Master’s degree an added advantage

Experience

• Min 6 years brand management experience in FMCG industry in Marketing, S&CM experience would be an added advantage
• Cross category working experience
• Hands on experience in digital marketing

Skills & Abilities

• Marketing skills including ATL and BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development
• Excellent communication skills to manage diverse relationships both locally and internationally.
• Ability to identify patterns in data and develop action plans in response.
• Strong Project management skills
• Good team player and willing to collaborate & support others
• Ability to help develop Assistant Brand Managers.
• Strong presentation and communication skills, good influencing skills.
• Strong bias for action.
• Able to lead internally and externally.
• Strong stakeholder management skills.
• Good analytical and financial skills
• High Business acumen, P&L management, and budget management
• Strong Ownership mentality
• Attention to detail
• Takes responsibility and self-motivated
• Good understanding on strategic category development levers
• Results driven