Category Development Lead – Diaper (NPD Sales) at CDL Human Resource - 11 August, 2026

- Category Development Lead – Diaper (NPD Sales) at CDL Human Resource
- View Jobs in Consulting / View Jobs at CDL Human Resource
Posted: Aug 11, 2026

Deadline: Not specified
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CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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Category Development Lead – Diaper (NPD Sales)-Eastleigh
- Job Type Full Time
- Qualification BA/BSc/HND , Diploma
- Experience 3 years
- Location Nairobi
- Job Field Sales and Business Development
About the Role
- We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
- The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
- Candidates must currently reside in the assigned location or willing to relocate.
Key Responsibilities
- Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
- Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
- Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
- Identify new business opportunities and expand product distribution and market penetration.
- Drive product availability, visibility, merchandising, and in-store execution across the territory.
- Develop strong relationships with key trade partners and negotiate commercial terms where required.
- Monitor competitor activities, pricing, promotions, product launches, and market trends.
- Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
- Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
- Monitor distributor and retailer performance and ensure effective stock availability.
- Conduct regular market visits and territory mapping to identify growth opportunities.
- Maintain an accurate sales pipeline, forecasts, and territory performance reports.
- Track achievement against sales targets and implement corrective actions where required.
- Build and maintain a strong network across the assigned market.
- Travel extensively within the assigned territory to manage customers and identify new opportunities.
Mandatory Requirements
- Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
- Minimum 3 years' experience in FMCG sales.
- MANDATORY: Recent experience selling diapers within the last two (2) years.
- Strong experience managing distributor, wholesale, and retail channels.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
- Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
- Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
- Strong communication, negotiation, selling, and relationship-management skills.
- Commercially driven with strong business development and market-expansion capabilities.
- Willingness to travel extensively within the assigned territory.
Compensation
- Fixed Salary
- Variable Pay: Up to KES 50,000 per month based on performance
Variable Pay Structure:
- Above 50% target achievement – 20% of Variable Pay
- 51%–70% target achievement – 50% of Variable Pay
- 100% target achievement – 100% of Variable Pay
go to method of application »
Category Development Lead – Diaper (NPD Sales)- Thika
- Job Type Full Time
- Qualification BA/BSc/HND , Diploma
- Experience 3 years
- Location Thika
- Job Field Sales and Business Development
About the Role
- We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
- The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
- Candidates must currently reside in the assigned location or willing to relocate.
Key Responsibilities
- Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
- Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
- Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
- Identify new business opportunities and expand product distribution and market penetration.
- Drive product availability, visibility, merchandising, and in-store execution across the territory.
- Develop strong relationships with key trade partners and negotiate commercial terms where required.
- Monitor competitor activities, pricing, promotions, product launches, and market trends.
- Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
- Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
- Monitor distributor and retailer performance and ensure effective stock availability.
- Conduct regular market visits and territory mapping to identify growth opportunities.
- Maintain an accurate sales pipeline, forecasts, and territory performance reports.
- Track achievement against sales targets and implement corrective actions where required.
- Build and maintain a strong network across the assigned market.
- Travel extensively within the assigned territory to manage customers and identify new opportunities.
Mandatory Requirements
- Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
- Minimum 3 years' experience in FMCG sales.
- MANDATORY: Recent experience selling diapers within the last two (2) years.
- Strong experience managing distributor, wholesale, and retail channels.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
- Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
- Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
- Strong communication, negotiation, selling, and relationship-management skills.
- Commercially driven with strong business development and market-expansion capabilities.
- Willingness to travel extensively within the assigned territory.
Compensation
- Fixed Salary
- Variable Pay: Up to KES 50,000 per month based on performance
Variable Pay Structure:
- Above 50% target achievement – 20% of Variable Pay
- 51%–70% target achievement – 50% of Variable Pay
- 100% target achievement – 100% of Variable Pay
go to method of application »
Category Development Lead – Diaper (NPD Sales)-Kericho
- Job Type Full Time
- Qualification BA/BSc/HND , Diploma
- Experience 3 years
- Location Kericho
- Job Field Sales and Business Development
About the Role
- We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
- The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
- Candidates must currently reside in the assigned location or willing to relocate.
Key Responsibilities
- Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
- Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
- Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
- Identify new business opportunities and expand product distribution and market penetration.
- Drive product availability, visibility, merchandising, and in-store execution across the territory.
- Develop strong relationships with key trade partners and negotiate commercial terms where required.
- Monitor competitor activities, pricing, promotions, product launches, and market trends.
- Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
- Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
- Monitor distributor and retailer performance and ensure effective stock availability.
- Conduct regular market visits and territory mapping to identify growth opportunities.
- Maintain an accurate sales pipeline, forecasts, and territory performance reports.
- Track achievement against sales targets and implement corrective actions where required.
- Build and maintain a strong network across the assigned market.
- Travel extensively within the assigned territory to manage customers and identify new opportunities.
Mandatory Requirements
- Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
- Minimum 3 years' experience in FMCG sales.
- MANDATORY: Recent experience selling diapers within the last two (2) years.
- Strong experience managing distributor, wholesale, and retail channels.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
- Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
- Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
- Strong communication, negotiation, selling, and relationship-management skills.
- Commercially driven with strong business development and market-expansion capabilities.
- Willingness to travel extensively within the assigned territory.
Compensation
- Fixed Salary
- Variable Pay: Up to KES 50,000 per month based on performance
Variable Pay Structure:
- Above 50% target achievement – 20% of Variable Pay
- 51%–70% target achievement – 50% of Variable Pay
- 100% target achievement – 100% of Variable Pay
go to method of application »
Category Development Lead – Diaper (NPD Sales)- Eldoret
- Job Type Full Time
- Qualification BA/BSc/HND , Diploma
- Experience 3 years
- Location Eldoret
- Job Field Sales and Business Development
About the Role
- We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
- The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
- Candidates must currently reside in the assigned location or willing to relocate.
Key Responsibilities
- Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
- Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
- Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
- Identify new business opportunities and expand product distribution and market penetration.
- Drive product availability, visibility, merchandising, and in-store execution across the territory.
- Develop strong relationships with key trade partners and negotiate commercial terms where required.
- Monitor competitor activities, pricing, promotions, product launches, and market trends.
- Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
- Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
- Monitor distributor and retailer performance and ensure effective stock availability.
- Conduct regular market visits and territory mapping to identify growth opportunities.
- Maintain an accurate sales pipeline, forecasts, and territory performance reports.
- Track achievement against sales targets and implement corrective actions where required.
- Build and maintain a strong network across the assigned market.
- Travel extensively within the assigned territory to manage customers and identify new opportunities.
Mandatory Requirements
- Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
- Minimum 3 years' experience in FMCG sales.
- MANDATORY: Recent experience selling diapers within the last two (2) years.
- Strong experience managing distributor, wholesale, and retail channels.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
- Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
- Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
- Strong communication, negotiation, selling, and relationship-management skills.
- Commercially driven with strong business development and market-expansion capabilities.
- Willingness to travel extensively within the assigned territory.
Compensation
- Fixed Salary
- Variable Pay: Up to KES 50,000 per month based on performance
Variable Pay Structure:
- Above 50% target achievement – 20% of Variable Pay
- 51%–70% target achievement – 50% of Variable Pay
- 100% target achievement – 100% of Variable Pay
go to method of application »
Category Development Lead – Diaper (NPD Sales)-Coast Region
- Job Type Full Time
- Qualification BA/BSc/HND , Diploma
- Experience 3 years
- Location Nairobi
- Job Field Sales and Business Development
About the Role
- We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
- The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
- Candidates must currently reside in the assigned location or willing to relocate.
Key Responsibilities
- Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
- Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
- Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
- Identify new business opportunities and expand product distribution and market penetration.
- Drive product availability, visibility, merchandising, and in-store execution across the territory.
- Develop strong relationships with key trade partners and negotiate commercial terms where required.
- Monitor competitor activities, pricing, promotions, product launches, and market trends.
- Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
- Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
- Monitor distributor and retailer performance and ensure effective stock availability.
- Conduct regular market visits and territory mapping to identify growth opportunities.
- Maintain an accurate sales pipeline, forecasts, and territory performance reports.
- Track achievement against sales targets and implement corrective actions where required.
- Build and maintain a strong network across the assigned market.
- Travel extensively within the assigned territory to manage customers and identify new opportunities.
Mandatory Requirements
- Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
- Minimum 3 years' experience in FMCG sales.
- MANDATORY: Recent experience selling diapers within the last two (2) years.
- Strong experience managing distributor, wholesale, and retail channels.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
- Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
- Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
- Strong communication, negotiation, selling, and relationship-management skills.
- Commercially driven with strong business development and market-expansion capabilities.
- Willingness to travel extensively within the assigned territory.
Compensation
- Fixed Salary
- Variable Pay: Up to KES 50,000 per month based on performance
Variable Pay Structure:
- Above 50% target achievement – 20% of Variable Pay
- 51%–70% target achievement – 50% of Variable Pay
- 100% target achievement – 100% of Variable Pay
go to method of application »
Category Development Lead – Diaper (NPD Sales)-Matuu
- Job Type Full Time
- Qualification BA/BSc/HND , Diploma
- Experience 3 years
- Location Machakos
- Job Field Sales and Business Development
About the Role
- We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
- The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
- Candidates must currently reside in the assigned location or willing to relocate.
Key Responsibilities
- Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
- Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
- Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
- Identify new business opportunities and expand product distribution and market penetration.
- Drive product availability, visibility, merchandising, and in-store execution across the territory.
- Develop strong relationships with key trade partners and negotiate commercial terms where required.
- Monitor competitor activities, pricing, promotions, product launches, and market trends.
- Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
- Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
- Monitor distributor and retailer performance and ensure effective stock availability.
- Conduct regular market visits and territory mapping to identify growth opportunities.
- Maintain an accurate sales pipeline, forecasts, and territory performance reports.
- Track achievement against sales targets and implement corrective actions where required.
- Build and maintain a strong network across the assigned market.
- Travel extensively within the assigned territory to manage customers and identify new opportunities.
Mandatory Requirements
- Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
- Minimum 3 years' experience in FMCG sales.
- MANDATORY: Recent experience selling diapers within the last two (2) years.
- Strong experience managing distributor, wholesale, and retail channels.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
- Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
- Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
- Strong communication, negotiation, selling, and relationship-management skills.
- Commercially driven with strong business development and market-expansion capabilities.
- Willingness to travel extensively within the assigned territory.
Compensation
- Fixed Salary
- Variable Pay: Up to KES 50,000 per month based on performance
Variable Pay Structure:
- Above 50% target achievement – 20% of Variable Pay
- 51%–70% target achievement – 50% of Variable Pay
- 100% target achievement – 100% of Variable Pay
go to method of application »
Category Development Lead – Diaper (NPD Sales)-Emali
- Job Type Full Time
- Qualification BA/BSc/HND , Diploma
- Experience 3 years
- Location Makueni
- Job Field Sales and Business Development
About the Role
- We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
- The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
- Candidates must currently reside in the assigned location or willing to relocate.
Key Responsibilities
- Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
- Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
- Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
- Identify new business opportunities and expand product distribution and market penetration.
- Drive product availability, visibility, merchandising, and in-store execution across the territory.
- Develop strong relationships with key trade partners and negotiate commercial terms where required.
- Monitor competitor activities, pricing, promotions, product launches, and market trends.
- Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
- Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
- Monitor distributor and retailer performance and ensure effective stock availability.
- Conduct regular market visits and territory mapping to identify growth opportunities.
- Maintain an accurate sales pipeline, forecasts, and territory performance reports.
- Track achievement against sales targets and implement corrective actions where required.
- Build and maintain a strong network across the assigned market.
- Travel extensively within the assigned territory to manage customers and identify new opportunities.
Mandatory Requirements
- Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
- Minimum 3 years' experience in FMCG sales.
- MANDATORY: Recent experience selling diapers within the last two (2) years.
- Strong experience managing distributor, wholesale, and retail channels.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
- Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
- Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
- Strong communication, negotiation, selling, and relationship-management skills.
- Commercially driven with strong business development and market-expansion capabilities.
- Willingness to travel extensively within the assigned territory.
Compensation
- Fixed Salary
- Variable Pay: Up to KES 50,000 per month based on performance
Variable Pay Structure:
- Above 50% target achievement – 20% of Variable Pay
- 51%–70% target achievement – 50% of Variable Pay
- 100% target achievement – 100% of Variable Pay
Method of Application

Interested and qualified? Go to CDL Human Resource on cdl.zohorecruit.com to apply

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Category Development Lead – Diaper (NPD Sales) at CDL Human Resource

Category Development Lead – Diaper (NPD Sales)-Eastleigh

Category Development Lead – Diaper (NPD Sales)- Thika

Category Development Lead – Diaper (NPD Sales)-Kericho

Category Development Lead – Diaper (NPD Sales)- Eldoret

Category Development Lead – Diaper (NPD Sales)-Coast Region

Category Development Lead – Diaper (NPD Sales)-Matuu

Category Development Lead – Diaper (NPD Sales)-Emali

Method of Application

Send your application

Related Companies Hiring Now

Career Advice

Send this job to a friend

Did you notice an error or suspect this job is scam? Tell us.

Category Development Lead – Diaper (NPD Sales) at CDL Human Resource

Category Development Lead – Diaper (NPD Sales)-Eastleigh

Category Development Lead – Diaper (NPD Sales)- Thika

Category Development Lead – Diaper (NPD Sales)-Kericho

Category Development Lead – Diaper (NPD Sales)- Eldoret

Category Development Lead – Diaper (NPD Sales)-Coast Region

Category Development Lead – Diaper (NPD Sales)-Matuu

Category Development Lead – Diaper (NPD Sales)-Emali

Method of Application

Send your application

Related Companies Hiring Now

Career Advice

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