Digital Marketing Campaign Writer at CloudFactory

Description

Overall Purpose

CloudFactory has a lot of stories to tell, and we’re looking for the right person to bring them to life through marketing campaigns. You will be an exceptional content creator to write and produce various types of short-form demand generation content to expand CloudFactory’s awareness, help educate prospects, and most importantly, generate high-quality leads.

You will enjoy working in this role if you have the passion to communicate with our target audience through social media, email, and advertisements. You are a self-motivated marketer with a high level of attention to detail, and strong project management skills who understands how to match messages to channels, and that can turn the static word into a highly engaging, compelling story.

This position will work collaboratively with teammates across the marketing team to fulfill campaign content and launch content through a variety of channels.

Who You Are

• A storyteller: You pride yourself on your ability to turn business information into irresistible stories that work across a range of media.
• A prolific writer, the kind that could spend all day writing.
• An owner: You own the process, implementation, and results.
• A great communicator: Impeccable communication skills and excellent all-around communicator — verbal, written, interpersonal. You know what to say, and what to leave out.
• A lifelong learner: You’re curious about marketing and you’re brutally honest. You’re never afraid of saying “I don’t know, but I’ll find out”.

Responsibilities

• Coordinate content on social media platforms including Twitter, Facebook, LinkedIn, and Quora. Curate and draft content to organically promote campaign outreach activities.
• Monitor and respond to our audience on social platforms, making improvements accordingly
• Write content and implement for a variety of messaging channels (e.g. email, paid ad copy, organic social)
• Work with demand generation team to help support creation of email and nurture content
• Conduct SEO keyword research to guide the targeting of messages and content
• Become proficient in our industry by listening and learning to understand and tell our story better. Be our champion, identifying the right messaging for the right audience.
• Webinar and virtual tradeshow support

Requirements

• Bachelor’s degree in Marketing, Journalism, Business or Communications (or related degree)
• 2+ years experience in a professional English writing or content marketing role, ideally in a B2B company
• Successful writer and marketer with experience creating compelling short-form content for a variety of campaign channels, and business needs
• Proven editing capability, with an eye for prioritizing the most impactful messages
• Knowledge of sponsored content, social media advertising, and ppc is strongly preferred

• Experience with social management systems (HubSpot, Canva, Sprout Social, Hootsuite, etc.) and/or keyword research tools is a bonus

Benefits

• Great Mission and Culture
• Meaningful Work
• Growth Opportunities
• Market Competitive Salary
• Health and Medical