Job Purpose Statement:
- This role is responsible for creating and implementing marketing strategies tailored to SMEs and corporate clients, driving customer acquisition, and boosting brand visibility in retail settings. Additionally, I manage retail partnerships, oversee promotional campaigns, and analyze the performance of the retail segment.
Key Responsibilities:
Business Banking Strategy Development:
- Drive the development and execution of targeted marketing strategies to expand Equity Bank’s business banking products for SMEs and corporate clients, including business loans, trade finance, and cash management solutions.
- Define and segment customer personas (small business owners, medium-sized enterprises, large corporates) to tailor financial offerings that address their specific challenges and objectives.
Campaign Planning and Execution:
- Strategically plan and lead marketing campaigns that promote key business banking products such as business accounts, financing solutions, and digital tools.
Market Research and Customer Insights:
- Conduct in-depth research on SME and corporate behavior, financial needs, and trends within the Kenyan business banking market to inform strategy.
Cross-Functional Collaboration:
- Lead collaboration with product development, corporate banking teams, and customer experience to deliver business banking products that meet the unique needs of SMEs and large corporations.
Budget Management:
- Take full ownership of managing and allocating the marketing budget for business banking initiatives, including product launches, promotions, and digital campaigns targeted at SMEs and corporate clients.
- Monitor and report on budget usage, ROI, and product performance, ensuring resource optimization and maximum impact.
KPI Tracking and Reporting:
- Establish and track KPIs for business banking campaigns (e.g., new business account openings, loan disbursements, corporate service adoption).
- Deliver regular reports on campaign success, customer acquisition, and product growth, continuously adjusting strategies to meet business goals.
Customer Relationship Management:
- Develop and implement loyalty programs and strategies to drive retention among SME and corporate clients, with a focus on cross-selling services such as trade finance, credit facilities, and digital banking tools.
- Build and maintain strong relationships with high-value corporate clients to ensure their continued engagement with Equity Bank’s business solutions.
Brand Positioning and Messaging:
- Position business banking products to address the needs of local SMEs and corporates, highlighting the bank's expertise in fostering business growth, offering secure financial solutions, and driving digital innovation.
- Craft messaging is culturally relevant and resonates with business owners across various sectors, ensuring clear communication of Equity’s value proposition.
Digital Marketing and Innovation:
- Lead the digital transformation of business banking by promoting Equity Bank’s business banking apps, online platforms, and fintech solutions, empowering businesses to manage their finances more efficiently and seamlessly.
Qualifications
Academic, Professional Qualifications & Experience:
- Bachelor’s degree in marketing or a related field.
- Membership with the Chartered Institute of Marketing.
- Postgraduate education or professional certifications in a relevant field is a plus.
- A minimum of 10 years of marketing experience, with at least 5 years in a senior management role.
- Experience in the marketing and corporate affairs industry is highly desirable.
Key Technical & Leadership Competencies:
- Strong interpersonal, communication, and negotiation skills.
- Exceptional writing and presentation abilities.
- Proven decision-making and leadership capabilities.
- Expertise in customer and stakeholder management.
- Entrepreneurial and commercially driven mindset.
- Advanced analytical, conceptual, and creative problem-solving skills.
- Excellent listening and communication skills, both written and oral.
- Strong interpersonal and consultative abilities.
- Proficiency in digital marketing, including social media and content marketing.
- Leadership & Influence: Skilled in leading, motivating, and guiding teams to achieve results; fosters a culture of initiative and responsibility; effectively persuades others to embrace and act on new strategies.
go to method of application »
Job Summary:
The Quality Coordinator-Laboratory is responsible for supporting and maintaining the quality assurance (QA) systems across the Equity Afya franchise network. This role ensures compliance with regulatory standards, internal quality policies, and best practices while promoting continuous quality improvement. The Quality Coordinator will collaborate with franchise partners and internal teams to implement and monitor quality initiatives, ensuring patient safety and operational excellence.
Key Responsibilities:
Quality Assurance and Compliance:
- Ensure compliance with local, regional, and national healthcare regulations and industry standards (e.g., KMLTTB, PPB, KMPDC, NCK) in the network
- Conduct regular quality audits across franchise medical centres to assess adherence to quality standards, protocols, and regulatory requirements.
- Assist in preparing and reviewing Standard Operating Procedures (SOPs) and ensure their consistent implementation across the network.
- Monitor quality metrics and key performance indicators (KPIs) to identify areas for improvement.
- Support the investigation and resolution of quality incidents, deviations, and customer complaints.
- Provide training and guidance to franchise staff on quality standards, procedures, and regulatory requirements.
- Identify opportunities for process improvement and implement corrective and preventive actions (CAPAs).
- Facilitate quality improvement projects across the network to enhance patient safety and operational efficiency.
Operational and business mentorship and excellence
- Process Optimization: Identify inefficiencies within laboratory workflows and operations. Propose and implement improvements in processes, tools, and technologies to increase productivity and reduce waste.
- Resource Management: Guide in the management and allocation of resources, such as personnel, technology, and budget, to ensure that operational goals are achieved within the required timelines and with maximum efficiency.
- Risk Management: Identify potential risks in laboratory processes and develop mitigation strategies. This could involve creating contingency plans for technical challenges or unforeseen issues that could impact operations.
Qualifications:
- Bachelor’s degree in medical laboratory science
- Registered with KMLTTB with valid practicing license
- Minimum of 3-5 years of experience in laboratory management and quality assurance,
- Strong knowledge of healthcare standards (e.g ISO 15189, SafeCare Standards etc.) and quality management systems.
- Experience conducting audits and preparing quality reports.
- Excellent organizational, analytical, and problem-solving skills.
- Effective communication and interpersonal abilities to work with cross-functional teams.
- Proficiency in Microsoft Office Suite
Desired experience:
- Experience managing laboratory services and in determining capacity and efficiency of laboratory operations
- Experience supervising multiple team members
- Experience in private sector practice e.g health facility, supply chain
- Certification in Quality Management (e.g., Six Sigma, ISO 15189 etc).
- Familiarity with Good Laboratory Practices (GLP/GCLP) and ISO 15189 laboratory accreditation processes.
Key Competencies:
- Attention to detail and accuracy.
- Communication and mentorship skills.
- Ability to manage multiple projects and deadlines.
- Collaborative mindset and ability to influence stakeholders.
- Commitment to patient safety and continuous improvement.
go to method of application »
Job Summary:
The Quality Coordinator (Pharmacy) is responsible for supporting and maintaining the quality assurance (QA) systems across the Equity Afya franchise network. This role ensures compliance with regulatory standards, internal quality policies, and best practices while promoting continuous quality improvement. The Quality Coordinator will collaborate with franchise partners and internal teams to implement and monitor quality initiatives, ensuring patient safety and operational excellence.
Key Responsibilities:
Quality Assurance and Compliance:
- Support the development, implementation, and maintenance of pharmaceutical quality management systems (QMS) across the franchise network.
- Ensure compliance with local, regional, and national healthcare regulations and industry standards (e.g., PPB, KMPDC, NCK, KMLTTB etc.)
- Conduct regular quality audits across franchise locations to assess adherence to quality standards, protocols, and regulatory requirements.
- Assist in preparing and reviewing Standard Operating Procedures (SOPs) and ensure their consistent implementation across the network.
- Monitor quality metrics and key performance indicators (KPIs) to identify areas for improvement.
- Provide training and guidance to franchise staff on pharmaceutical quality standards, procedures, and regulatory requirements.
- Identify opportunities for process improvement and implement corrective and preventive actions (CAPAs).
- Facilitate quality improvement projects across the network to enhance patient safety and operational efficiency.
Operational and business mentorship and excellence
- Process Optimization: Identify inefficiencies within pharmacy workflows and operations. Propose and implement improvements in supply chain processes, tools, and technologies to increase productivity and reduce waste.
- Resource Management: Guide in the management and allocation of resources, such as personnel and inventory to ensure that operational goals are achieved within the required timelines, budget and with maximum efficiency.
- Risk Management: Identify potential risks in pharmacy processes and develop mitigation strategies. This could involve creating contingency plans for technical challenges or unforeseen issues that could impact operations.
Qualifications:
- Bachelor’s degree in pharmacy (BPharm)
- Licensed Pharmacist with current registration with PPB
- Minimum of 3-5 years of experience in pharmacy management and quality assurance,
- Strong knowledge of regulatory standards (e.g., PPB, KMPDC) and quality management systems (e.g., ISO 9001, SafeCare Standards etc.)
- Experience conducting audits and preparing quality reports.
- Excellent organizational, analytical, and problem-solving skills.
- Effective communication and interpersonal abilities to work with cross-functional teams.
- Proficiency in Microsoft Office Suite
Desired experience:
- Experience managing laboratory services and in determining capacity and efficiency of laboratory operations
- Experience supervising multiple team members
- Certification in Quality Management (e.g., Six Sigma, or equivalent).
- Familiarity with Good Manufacturing Practices (GMP) and Good Distribution Practices (GDP).
Key Competencies:
- Attention to detail and accuracy.
- Communication and mentorship skills.
- Ability to manage multiple projects and deadlines.
- Collaborative mindset and ability to influence stakeholders.
- Commitment to patient safety and continuous improvement.