Jobs at CDL Human Resource

Role Purpose

• The Head of Business Development & Growth is responsible for leading the company’s growth strategy across Marketing, Revenue & Data, and Business Development.The role oversees the complete sales and revenue funnel—from generating and tracking leads to improving conversion, growing revenue, forming strategic partnerships, and expanding the property portfolio.

Key Responsibilities

Growth Strategy & Planning

• Develop annual and quarterly growth plans aligned with company priorities and budgets.
• Set and monitor targets for revenue, occupancy, leads, conversions, partnerships, and portfolio growth.
• Oversee the full sales funnel, from lead generation to conversion and retention.
• Review performance, address gaps, and report forecasts and recommendations to the CEO.

Marketing & Customer Acquisition

• Set the strategy for brand visibility, lead generation, and customer acquisition.
• Oversee SEO implementation and marketing campaigns.
• Ensure marketing supports bookings, occupancy, client acquisition, and portfolio growth.
• Monitor campaign performance, lead conversion, and acquisition costs.

​​​​​​​Revenue & Commercial Performance

• Set and monitor revenue, occupancy, ADR, RevPAR, and channel targets.
• Ensure pricing responds to demand, seasonality, and market conditions.
• Review forecasts, booking trends, promotions, and portfolio performance.
• Develop recovery plans for underperforming units and improve portfolio returns.

​​​​​​​Business Development, Strategic Partnerships & Market Expansion

• Develop relationships with corporates, NGOs, relocation agencies, property agents, landlords, developers, and other strategic partners.
• Create strategies to acquire viable properties, clients, new units, and commercial partnerships.
• Identify opportunities to expand into new locations, property segments, and customer markets.
• Lead strategic pitches, negotiations, and high-value commercial engagements.
• Set and monitor targets for leads, partnerships, signed agreements, and portfolio growth.

​​​​​​​Client Retention & Revenue Expansion

• Develop strategies for client retention, repeat bookings, referrals, renewals, and additional revenue.
• Use client feedback and lost opportunities to improve the company’s offering.
• Align the growth departments around shared targets and priorities.
• Address cross-departmental challenges and escalate significant commercial risks to the CEO.

Requirements

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Sales, Commerce, Hospitality, Real Estate or a related field.
• 6 - 8 years’ relevant experience in business development, commercial growth, sales, revenue management or a related field, including leadership responsibility.
• Demonstrated ability to manage a sales pipeline, interpret performance data and develop practical growth plans.
• Experience in hospitality, property management, real estate,serviced apartments,NGO or startups is an advantage.
• Proven ability to negotiate, influence stakeholders and support high-value commercial agreements.
• Strong leadership, communication, commercial judgement, problem-solving and stakeholder-management skills.

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Role Summary

• Our client is seeking a Marketing & Communications Lead to own and elevate the brand voice and communications strategy across the group and its portfolio of companies. This role will lead marketing efforts across the organization's regional footprint, helping shape how its various brands are positioned individually and as part of the wider business ecosystem across Kenya and other countries of operation.
• Events are a core part of how our client engages clients and the market, and this role will own event management end-to-end—from initial concept and planning through speaker sourcing, vendor coordination, and on-the-day execution.
• Dedicated teams already handle functions such as SEO and social media, and this role is responsible for coordinating these functions into one cohesive communications strategy. This is a hands-on leadership role that requires both strategic direction and a willingness to execute wherever needed.

Key Responsibilities

• Develop and execute the group's marketing and communications strategy across Kenya and other countries of operation.
• Own end-to-end event management, from planning and speaker sourcing to vendor coordination, execution, and post-event follow-up.
• Lead, mentor, and manage the marketing team, setting priorities and ensuring consistent delivery.
• Coordinate and align the work of the SEO and social media teams into a unified communications strategy while stepping in to execute directly when required.
• Oversee brand positioning and messaging across the group's portfolio, ensuring consistency while respecting each brand's unique identity.
• Manage content development across digital channels, marketing collateral, and client-facing materials.
• Collaborate with sales and business unit leaders to align marketing initiatives with commercial objectives.
• Track and report on marketing performance and event outcomes across channels and regions.
• Manage relationships with external vendors, agencies, speakers, and media partners.
• Own the marketing budget and report on campaign and event ROI.

Requirements

Must-Have

• Minimum 3–4 years of experience leading a marketing team.
• Strong written and verbal communication skills.
• Demonstrated ability to manage multiple projects, teams, and stakeholders simultaneously.
• Experience developing marketing strategies and translating them into measurable execution.
• A hands-on, roll-up-your-sleeves approach, comfortable both leading a team and executing independently when needed.
• Experience working across multiple markets or regions.
• Experience in Marketing, preferably within the Technology or IT industry

Nice-to-Have

• Experience managing marketing across multiple brands or business units under a single parent company.
• Familiarity with the technology, security, customer experience, or B2B solutions sectors.
• Experience marketing to clients in healthcare, finance, education, hospitality, or real estate.
• Budget management experience.

Who You'll Work With

• SEO Team — Search optimization execution.
• Social Media Team — Content creation and channel management.
• Sales & Business Unit Leads — Commercial alignment.
• CEO — Direct reporting line and strategic guidance.

What We Offer

• The opportunity to shape the marketing voice of a growing multi-brand organization.
• Direct collaboration with company leadership.
• A dynamic, multi-country environment spanning multiple product lines and industries.