Job Opportunities at Co-operative Bank of Kenya Limited

The Role

Specifically, the successful jobholder will be required to:

• Design CRM campaigns using the customer data analytics to multiply product uptake per customer and maximize revenue opportunities for the business.
• Develop campaign and lead assessment criteria based on the business requests.
• Develop customer behavior models and scripts to extract opportunities from customer data.
• Work with Business Intelligence to develop customer clustering data models and implement them as per the road map.
• Work with the CRM Data Analyst to ensure campaigns are loaded on a timely basis and that every lead meets the campaign criteria and is convertible.
• Develop powerful daily, weekly and monthly reports on each campaign performance for the different segment, product houses and business stakeholders.
• Work with Branch Managers, Relationship Managers and Transform Champions to achieve 100% utilization of the CRM system and maximize the ability of the CRM systems.
• Analyze banker, branch and segment portfolios to understand customer behavior, develop customer insights, revenue and cross selling opportunities.
• Represent the CRM team as the lead data steward.
• Apply lessons learnt from the pre and post campaign analysis to continuously improve lead generation for the business.
• Work with the CRM risk champion to ensure all departmental controls and tests are updated within the set timelines.

• A university degree in Statistics, Actuarial Science or Information Technology with 3 years in statistical data modelling. Similar experience in the Banking Industry will be an added advantage.
• Certifications in Business Analysis , MS Reporting Suite, Oracle or SQL will be an added advantage.
• Experience in sales or business development experience coupled with strong analytical and computing skills.
• High attention to detail with the ability to handle significant amounts of information from diverse sources and using statistics & insights to develop predictive models.
• Excellent commercial awareness/knowledge regarding the bank’s systems & data architecture and in-depth knowledge of the banks transform strategy

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The Role

The successful jobholder will be expected to:

• Prospect and market all Bank products to prospective clients.
• Carry out market research and provide customer feedback to our head office team for the development of new products and enhancement of existing ones to suite the various market segments.
• Deliver world class customer experience by ensuring quality service delivery for customers within the Bank’s Service Level Agreements.
• Achieve the set growth targets in terms of numbers and values through pro-actively identifying cross-selling opportunities from existing customers.
• Participate in product campaigns to ensure product information is readily available to customers.

• Must have a minimum Mean grade of C+ in K.C.S.E with a C+ in Mathematics and English.
• Experience in sales will be an added advantage.
• Strong business acumen and strategic thinking capacity with strong analytical and presentation skills.
• Excellent planning and organization skills as well as excellent communication skills with the ability to set and meet stretched targets and strict deadline.
• Result driven with a track record of demonstrable networking, selling and influencing skills as well as the ability to identify new sales opportunities.
• Excellent interpersonal skills with the ability to build long term and trusted relationships