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  • Posted: Sep 30, 2021
    Deadline: Not specified
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  • Apollo helps farmers in emerging markets increase their profits. We use agronomic machine learning, remote sensing, and mobile technology to help farmers access credit, high-quality farm inputs, and customized advice. Our first product is a customized package of farm inputs, farming advice, and credit delivered to farmers in Kenya.
    Read more about this company

     

    Communications Manager

    About The Role

    Apollo is seeking an experienced Communications professional to manage our communication vertical. This role will be in charge of creating and executing a cohesive communications approach both internally and externally. The Communications Manager will play an important role leveraging communications to drive customer acquisition and retention. This role will be responsible for answering:

    • How do we communicate better with our customers? How do we ensure our communications achieve both customer understanding and customer engagement?
    • How do we drive specific customer behaviors through our communications? How do we use communications to more effectively market our products?
    • How do we measure the effectiveness of communications across the company?
       

    Your Day-to-Day

    • Support the creation, and execution of communication strategies both for internal stakeholders, and our customers (farmers, agents, agro-dealers, etc.) stakeholders. This will include:
    • Designing, developing, and implementing our strategy for communicating remotely over SMS, phone, and automated phone calls with our customers
    • Designing, field testing, and implementing SMS and automated call scripts for remote training on product and process communication, and ensuring alignment with our overall customer communication strategy
    • Documenting stories and testimonials among Apollo customers, including farmers, field agents, agro-dealers, and partners, and leveraging these assets in communications strategies
    • Work cross-functionally to ensure all comms and scripts are aligned to our overall customer communications strategy
    • Define a clear process to measure the impact and effectiveness of communications, and clearly tell what is working or not.
    • Work across departments to ensure their communications needs are met and that Apollo has a unified voice across all communications
    • Recruit, train and manage a high performing team to ensure timely and quality delivery of the communications mandate
    • Coordinate the creation of communications materials ranging from internal scripts for call center functions, to customer messaging content, to marketing collateral such as flyers and posters, to ensure they are in line with our overall communications strategy
    • Come up with strategic solutions to customer communication problems and needs and clearly define strategic objectives for the communication function.
    • Manage digital communications as a part of the overall customer-facing communications approach
    • Prepare budgets for all communications, track spending and utilize resources as efficiently as possible. This will also include developing TORs, as well as recruiting and managing suppliers for outsourced communications functions
       

    You Are

    • Excited to work closely with our customers, making frequent field visits to deeply understand their communication needs, and see firsthand the impact of the communications you develop
    • An exceptional communicator across multiple different mediums
    • Extremely creative, with the ability to test new approaches to best communicate with Apollo customers
    • Knowledgeable about how to develop communications strategies designed to deliver business goals
    • A capable user of data
    • An excellent manager who can build, maintain and motivate a high performing team
    • A skilled professional with a background in B2C communications - FMCG experience would be an added advantage. You also have over 6 years working experience, including team management experience
       

    We

    • Are a collaborative team of smart and ambitious people who are dedicated to serving our customers
    • Make magic happen to solve hard problems and always come with solutions when challenges arise
    • Are comfortable taking risks that can result in radical scale, and understand that failures are opportunities to learn and improve
    • Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us, even when we disagree
    • Offer a dynamic environment that fosters talent, collaboration and growth
    • Take pride in our work and share the responsibility to see it through from conception to deployment
    • Back up our talk with a competitive compensation and benefits package and challenging projects
    • Value autonomy, honesty, transparency, and respect
    • Are excited to hear from you!

    go to method of application »

    Integrated Channels Manager

    bout The Role

    Apollo is seeking an experienced marketing channel manager to oversee our integrated channel marketing approach. This role will be key in supporting the Sales function to drive campaigns that facilitate the achievement of our growth targets. You will be responsible for planning, executing and monitoring marketing strategies across our various marketing and sales channels. The Integrated Channels Manager will drive our key integrated growth campaigns, working cross-functionally across our marketing and sales teams to optimize our marketing channel mix, deliver high-performing creative, measure the success of our campaigns and reach key marketing milestones.

    In this role, you will lead a team to develop creative strategies that capture the attention and excitement of small-scale farmers, build multiple channels for scalable, low-cost customer acquisition, and radically increase Apollo’s brand recognition across Kenya and beyond.

    Your Day-to-Day

    • Design and execute Apollo’s marketing strategies. This includes design and oversight of rural marketing campaigns and events that drive new customer acquisition, as well as longer-term brand awareness strategies that make Apollo a known and trusted brand among farmers across Kenya and beyond.
    • Spend a significant amount of time in the field, both building a strong understanding of our customer base by working directly with our farmers, and overseeing field marketing efforts directly.
    • Evaluate and understand our current channel marketing approach, using a data-driven approach to improve on existing channels e.g. radio, roadshows, referrals, etc.
    • Identify and develop additional new channels to increase Apollo’s reach and connection to our customers
    • Develop and implement marketing strategies specific to each channel to optimize the impact and effectiveness of outreach
    • Work closely with the Sales department and other verticals to ensure that all channel marketing campaigns are aligned and support seasonal growth targets
    • Build an excellent team to ensure the Integrated Channel vertical is performing optimally
       

    You Are

    • A seasoned channel marketing professional, familiar with successfully managing multiple channels simultaneously
    • An innovator who excels at both identifying new channels and optimizing existing channels
    • An analytical mind who understands how to use data and metrics to drive creative decisions
    • A skilled marketing channel manager, ideally with a background in B2C execution - FMCG experience would be an added advantage
    • An excellent manager who can build, maintain and motivate a high performing team
       

    We

    • Are a collaborative team of smart and ambitious people who are dedicated to serving our customers
    • Make magic happen to solve hard problems and always come with solutions when challenges arise
    • Are comfortable taking risks that can result in radical scale, and understand that failures are opportunities to learn and improve
    • Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us, even when we disagree Offer a dynamic environment that fosters talent, collaboration and growth
    • Take pride in our work and share the responsibility to see it through from conception to deployment
    • Back up our talk with a competitive compensation and benefits package and challenging projects
    • Value autonomy, honesty, transparency, and respect
    • Are excited to hear from you!

    Method of Application

    Use the link(s) below to apply on company website.

     

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