Job Vacancies at Equity Bank Kenya

Job Purpose Statement

• This role is responsible for developing and executing marketing strategies to promote retail banking products such as savings, loans, and mobile banking services. This position ensures the effective implementation of marketing initiatives, monitors campaign performance, and contributes to customer engagement and retention within the retail segment.

Key Responsibilities

Strategy Development and Execution:

• Assist in creating and executing comprehensive marketing strategies that drive growth in retail banking products (e.g., savings accounts, personal loans, mobile banking).

Campaign Planning and Execution:

• Drive planning, execution, and monitoring of marketing campaigns for new product launches, seasonal promotions, and ongoing digital banking services.

Market Research and Consumer Insights:

• Conduct thorough market research to understand customer behaviors, needs, and emerging trends in the retail banking sector.

Collaboration with Cross-functional Teams:

• Collaborate with branch managers and sales teams to coordinate the execution of marketing initiatives at local branches and across digital platforms.

Campaign Budget and ROI Management:

• Track campaign performance and measure ROI, ensuring the marketing strategies are cost-effective and delivering the desired results.

KPI Tracking and Reporting:

• Monitor and report on the effectiveness of campaigns, providing regular updates on performance, key success metrics, and areas for improvement.

Customer Relationship and Retention:

• Development and execution of customer loyalty programs, aimed at improving retention and increasing lifetime value.

Brand Messaging and Positioning:

• Support the development of consistent brand messaging that emphasizes the convenience, security, and empowerment provided by Equity Bank’s retail banking products.
• Ensure that all marketing communications are tailored to the needs of different customer groups, enhancing customer experience and satisfaction.

Digital Marketing and Innovation:

• Stay up to date with fintech innovations (e.g., mobile wallets, USSD services), and incorporate new technologies into marketing campaigns to increase customer engagement and adoption.

Qualifications

Academic, Professional Qualifications & Experience:

• Bachelor’s degree in marketing or a related field.
• Postgraduate education and/or professional certifications in a relevant domain are a plus.
• 3-5 years of experience in marketing.
• Experience in the marketing and corporate affairs industry is an advantage.
• Key Technical & Leadership Competencies:
• Strong interpersonal, communication, and negotiation skills.
• Exceptional writing and presentation abilities.
• Effective decision-making and leadership skills.
• Expertise in customer and stakeholder management.
• Entrepreneurial and commercially focused mindset.
• Advanced analytical, conceptual, and creative problem-solving abilities.
• Excellent listening, written, and verbal communication skills.
• Strong consultative and interpersonal capabilities.
• Experience with digital marketing, including social media and content marketing.

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Job Purpose Statement:

• This role is accountable for creating and executing integrated marketing strategies across various channels, including physical branches, mobile banking platforms, agency banking, ATMs, and online platforms. This role ensures consistent customer experience across all channels, effectively promotes Equity Bank’s products, and drives customer acquisition, engagement, and retention.

Key Accountabilities:

Channel Strategy Development:

• Develop and implement comprehensive channel marketing strategies for both traditional (branches, agents, ATMs) and digital (mobile banking, online platforms, USSD services) channels.
• Ensure each channel is optimized to effectively reach its target audience, aligning with overall business goals and customer needs.

Campaign Development and Execution:

• Plan and execute targeted marketing campaigns across physical and digital channels to promote Equity Bank’s products, services, and customer offerings.
• Customize campaigns to specific customer segments, ensuring messaging is tailored to the medium and meets the unique needs of each channel (e.g., mobile app promotions vs. in-branch events).

Cross-Functional Collaboration:

• Collaborate closely with Product Development, Digital Marketing, Sales, and Customer Experience teams to ensure alignment across all channel marketing efforts.

Customer Journey Optimization:

• Analyze and optimize the customer journey across all channels, ensuring a seamless experience as customers transition from one channel to another (e.g., from mobile banking to in-branch interactions).
• Ensure each channel is equipped with the right messaging, tools, and resources to effectively engage customers and drive conversions.

Channel Performance Monitoring:

• Track and analyze the performance of marketing campaigns across all channels, using key performance indicators (KPIs) to measure success and identify areas for improvement.

Brand Consistency Across Channels:

• Ensure consistent brand messaging and identity across all channels, maintaining a unified voice and customer experience, whether online, in-branch, or via agent services.
• Ensure all marketing materials, digital or physical, adhere to brand guidelines and reflect Equity Bank’s values and mission.

Customer Engagement and Retention:

• Implement strategies to drive customer engagement, loyalty, and retention across all channels, leveraging both digital and physical touchpoints to build lasting relationships.
• Develop loyalty programs, cross-selling opportunities, and other retention strategies tailored to the unique needs and behaviors of customers across different channels.

Budget and Resource Management:

• Oversee the marketing budget for channel-specific initiatives, ensuring resources are allocated effectively to maximize results across all channels.
• Monitor expenditures to ensure marketing activities stay within budget while delivering optimal outcomes.

Market Research and Competitor Analysis:

• Conduct ongoing market research and competitor analysis to identify trends, customer preferences, and industry best practices in channel marketing.

Qualifications

Academic, Professional Qualifications & Experience:

• Bachelor’s degree in marketing or a related field.
• Postgraduate education and/or professional certifications in a relevant domain are a plus.
• 3-5 years of experience in marketing.
• Experience in the marketing and corporate affairs industry is an advantage
• Key Technical & Leadership Competencies:
• Exceptional interpersonal, communication, and negotiation skills.
• Strong writing and presentation abilities.
• Effective decision-making and leadership skills.
• Expertise in customer and stakeholder management.
• Entrepreneurial and commercially driven mindset.
• Advanced analytical, conceptual, and creative problem-solving skills.
• Outstanding listening, writing, and verbal communication skills.
• Strong interpersonal and consultative capabilities.
• Proficiency in digital marketing, including social media and content marketing.

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Job Purpose Statement.

• This role is responsible for developing and executing marketing strategies aimed at Equity Bank’s retail customer segments. The role focuses on driving customer acquisition, engagement, and retention by tailoring banking products and services to meet the unique needs of different segments.

Key Accountabilities:

Strategy Development & Execution:

• Develop and execute tailored marketing strategies for each customer segment, driving promotions, product offerings, and communication channels.
• Collaborate with product and digital teams to ensure segment marketing strategies align with product development and innovations, particularly in mobile banking and financial literacy programs.

Customer Journey & Experience:

• Enhance the customer journey for retail segments, ensuring a seamless experience across all touchpoints, from online banking to in-branch services.
• Drive initiatives to increase the adoption of digital banking services among target segments.

Stakeholder Collaboration:

• Collaborate with product teams to align marketing strategies with new product launches and feature enhancements.
• Partner with Equity Group Foundation to incorporate CSR initiatives, such as financial literacy and empowerment programs, into marketing campaigns.
• Work closely with Branch Managers and regional teams to ensure the successful execution of local marketing campaigns and community outreach efforts.

Performance Tracking & Reporting:

• Measure the effectiveness of marketing campaigns using KPIs such as customer acquisition, brand awareness, loan uptake, and mobile banking adoption.

Budget Management:

• Oversee and manage the marketing budget for retail customer segments, ensuring efficient allocation of funds across campaigns and activities.
• Ensure marketing spend is optimized to deliver maximum ROI and aligns with the bank’s financial goals.

Team Leadership & Development:

• Lead and mentor junior marketing team members and cross-functional teams working on retail marketing initiatives.

Qualifications

Academic, Professional Qualifications & Experience:

• Bachelor’s degree in marketing or a related field.
• Postgraduate education or professional certifications in a relevant domain are a plus.
• Minimum of 10 years of marketing experience, including at least 5 years in a senior management role.
• Experience in the marketing and corporate affairs industry is highly desirable
• Key Technical & Leadership Competencies:
• Strong decision-making and leadership capabilities.
• Expertise in customer and stakeholder management.
• Entrepreneurial and commercially driven mindset.
• Advanced analytical, conceptual, and creative problem-solving skills.
• Excellent listening, written, and verbal communication skills.
• Strong interpersonal and consultative abilities.
• Proficiency in digital marketing, including social media and content marketing.
• Leadership & Influence: Skilled at leading, guiding, and motivating teams to achieve results; fosters a culture of initiative and responsibility; adept at persuading others to embrace and act on new approaches.

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Job Purpose Statement:

• This role is responsible for creating and implementing marketing strategies tailored to SMEs and corporate clients, driving customer acquisition, and boosting brand visibility in retail settings. Additionally, I manage retail partnerships, oversee promotional campaigns, and analyze the performance of the retail segment.

Key Responsibilities: 

Business Banking Strategy Development:

• Drive the development and execution of targeted marketing strategies to expand Equity Bank’s business banking products for SMEs and corporate clients, including business loans, trade finance, and cash management solutions.
• Define and segment customer personas (small business owners, medium-sized enterprises, large corporates) to tailor financial offerings that address their specific challenges and objectives.

Campaign Planning and Execution:

• Strategically plan and lead marketing campaigns that promote key business banking products such as business accounts, financing solutions, and digital tools.

Market Research and Customer Insights:

• Conduct in-depth research on SME and corporate behavior, financial needs, and trends within the Kenyan business banking market to inform strategy.

Cross-Functional Collaboration:

• Lead collaboration with product development, corporate banking teams, and customer experience to deliver business banking products that meet the unique needs of SMEs and large corporations.

Budget Management:

• Take full ownership of managing and allocating the marketing budget for business banking initiatives, including product launches, promotions, and digital campaigns targeted at SMEs and corporate clients.
• Monitor and report on budget usage, ROI, and product performance, ensuring resource optimization and maximum impact.

KPI Tracking and Reporting:

• Establish and track KPIs for business banking campaigns (e.g., new business account openings, loan disbursements, corporate service adoption).
• Deliver regular reports on campaign success, customer acquisition, and product growth, continuously adjusting strategies to meet business goals.

Customer Relationship Management:

• Develop and implement loyalty programs and strategies to drive retention among SME and corporate clients, with a focus on cross-selling services such as trade finance, credit facilities, and digital banking tools.
• Build and maintain strong relationships with high-value corporate clients to ensure their continued engagement with Equity Bank’s business solutions.

Brand Positioning and Messaging:

• Position business banking products to address the needs of local SMEs and corporates, highlighting the bank's expertise in fostering business growth, offering secure financial solutions, and driving digital innovation.
• Craft messaging is culturally relevant and resonates with business owners across various sectors, ensuring clear communication of Equity’s value proposition.

Digital Marketing and Innovation:

• Lead the digital transformation of business banking by promoting Equity Bank’s business banking apps, online platforms, and fintech solutions, empowering businesses to manage their finances more efficiently and seamlessly.

Qualifications

Academic, Professional Qualifications & Experience:

• Bachelor’s degree in marketing or a related field.
• Membership with the Chartered Institute of Marketing.
• Postgraduate education or professional certifications in a relevant field is a plus.
• A minimum of 10 years of marketing experience, with at least 5 years in a senior management role.
• Experience in the marketing and corporate affairs industry is highly desirable.
• Key Technical & Leadership Competencies:
• Strong interpersonal, communication, and negotiation skills.
• Exceptional writing and presentation abilities.
• Proven decision-making and leadership capabilities.
• Expertise in customer and stakeholder management.
• Entrepreneurial and commercially driven mindset.
• Advanced analytical, conceptual, and creative problem-solving skills.
• Excellent listening and communication skills, both written and oral.
• Strong interpersonal and consultative abilities.
• Proficiency in digital marketing, including social media and content marketing.
• Leadership & Influence: Skilled in leading, motivating, and guiding teams to achieve results; fosters a culture of initiative and responsibility; effectively persuades others to embrace and act on new strategies.

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Job Purpose:

•  Drive financial results by partnering with assigned business units through periodic performance reviews, budgeting and planning and performance monitoring.
•  Drive revenue growth and cost optimization and analysis. He/ She will provide support and challenge segment heads, sector heads and product owners to achieve EBKL’s strategic plan.
•  The finance business partner will act as the key interface between Finance and business teams by developing and maintaining accurate knowledge and understanding of the products and services offered by the bank.

Key Responsibilities

Business Partnering

• Act as the key interface between business units and finance on all finance related decisions like budgeting, Business case analysis, contract review and negotiations, unusual! accounting support.

Budgeting

• The finance business partner will work with assigned business unit to prepare budgets and track strategic objectives against targets.
• Ensure Capital budgets for the business units are reviewed and approved.
• Track business unit actual performance vs budget
• Support on any exceptional budget request

Performance Management

• Work with business units to develop unit scorecard.
• Support on scorecard performance for the business unit.
• Provide insights to the business unit on customer profitability, channel profitability and product profitability.
• Identify, research, and provide information on market trends and its impact on the Business.

Capex appraisal and Benefit Realization

•  Support on business case development and approval.
• Track and measure benefit realization from implemented projects and Capex spend by the business unit against the business case projections

Cost management

• Drive cost optimization initiatives within the business units.
• Review contracts from the business unit to ensure accuracy of agreed scope and costs.
• Participate in contract negotiations relating to the business units.

Product Pricing

• Advise the business unit on the best pricing point for new products and conduct review of existing product pricing.
• Any other duties that might be required to be carried out.

Qualifications

Qualifications, Experience

• Professional qualifications required.

Other qualifications

• Bachelor’s degree in finance or business-related course.
• Minimum 5 years’ experience with at least 3 years plus experience in Finance business partnering, financial statement analysis or performance analyst.
• CPA K/ACCA required.
• Data analytic tools such as power BI, SQL will be an added advantage.

 Key Competencies & Skills

• Expert level understanding of income statement, balance sheet, margin returns, variance analysis, capital and liquidity requirements, revenues, head count analytics, and other key ratios through business engagement.
• Ability to manage multiple simultaneous projects requiring frequent communication, organization, time management, and problem-solving skills.
• Can develop relationships with a wide variety of functional roles and organizational levels to drive cross-functional initiatives involving teammates from across the organization.
• Excellent communication and stakeholder management skills.
• Good presentation skills with ability to break down complex concepts to be easily understood across all levels.
• Familiar with financial controls.

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Job Purpose:

This role is responsible for ensuring the integrity and accuracy of general ledger (GL) balances, supporting financial controls and reconciliation policies across the bank, implementing standardized reconciliation processes, monitoring suspense accounts and managing aging items through follow-up and escalation. It involves performing trend analysis to maintain accurate balance-sheet substantiation. Through financial controls, policies and procedures, the role contributes to financial risk management, ensuring the integrity of financial data through analysis and the implementation of risk controls and policies.

 Key Responsibilities

• Establish and maintain effective internal controls over the financial reporting process.
• Monitoring of all Balance sheet and Income Statement account movements and ensuring that they reflect the correct balances and all relevant account reconciliations are performed and corrective actions taken timeously
• Regular monitoring and review of all GLs for accuracy and appropriateness of business transactions recorded.
• Review of bank wide GL reconciliations and ensure outstanding items are investigated and cleared promptly.
• Establish and maintain key financial controls over the monitoring and reporting of trial balance accounts.
• Substantiation of all general ledger balances.
• Manage proper reconciliation of suspense accounts, driving strict adherence to reconciliation SLAs with respective departments.
• Engage with business owners and escalate items outstanding in the suspense accounts beyond the established business rules as per escalation matrix provided for in the reconciliation guidelines.
• Reporting on monthly reconciliation status of items not reconciled and items at risk
• Perform interventions to minimize operational losses through application of sound analytical judgment to identify trends, suggesting and implementing improvements to the existing controls, procedures and systems to bolster fraud prevention
• Monthly review of idle ledgers and general ledgers system for prompt action such as closure.

Qualifications

Academic, Professional Qualifications & Experience

• Bachelor’s degree majoring in accounting or its equivalent.
• Relevant Professional Qualifications e.g., CPA (K) or ACCA.
• MBA is an added advantage.
• Experience in data analysis
• At least 6 years’ experience in Auditing, Banking or Finance
• Big 4 experience will be an added advantage

Key Technical & Leadership Competencies

• Financial Reporting & Analysis: Proficiency in preparing and analyzing financial statements, balance sheets, and income statements to ensure accuracy and compliance with accounting standards.
• General Ledger (GL) Management: Expertise in managing GL entries, reconciling accounts, and ensuring the integrity of financial data across all ledgers.
• Internal Controls & Compliance: Strong understanding of internal control frameworks, risk management practices, and regulatory compliance to ensure financial processes are secure and compliant.
• Reconciliation & Variance Analysis: Experience in reconciling accounts, identifying discrepancies, and performing variance analysis to ensure financial data accuracy and identify potential risks.
• ERP and Financial Systems Proficiency: Advanced knowledge of financial software and ERP systems (e.g., SAP, Oracle) to streamline financial processes, manage data, and ensure efficient reporting and control.
• The ability to manage multiple simultaneous projects that require frequent communication, organization, time management, and problem-solving skills.
• Good presentation skills with ability to break down complex concepts to be easily understood across all levels.

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Job Purpose:

This role is responsible for overseeing the Bank’s fixed asset function, ensuring precise tracking, valuation, and reporting of all physical assets. This includes managing the acquisition, depreciation, and disposal processes in line with regulatory standards, accounting principles, and internal policies.

The successful individual will safeguard the bank’s assets, ensuring accurate representation in financial statements and efficient utilization across departments. They will also develop strategies to optimize asset lifecycle management, reduce costs, and support the bank's strategic objectives through effective capital allocation.

 Key Responsibilities

• Manage the fixed asset lifecycle, including acquisition, inventory, depreciation, and disposal processes.
• Lead the development and implementation of asset management policies and procedures, ensuring compliance with regulatory standards, IFRS, and local accounting regulations.
• Maintain an accurate and up-to-date asset register.
• Coordinate periodic asset audits and valuations to ensure financial reporting accuracy.
• Work closely with internal stakeholders to ensure efficient asset use and management.
• Implement and monitor strategies to optimize asset utilization and reduce costs.
• Provide regular performance reports on CAPEX and depreciation schedules for senior management.
• Ensure secure maintenance and accessibility of all fixed asset documentation, including contracts and warranties.

Qualifications

Qualifications, Experience

• Bachelor’s degree majoring in accounting, finance or equivalent degree.
• Relevant Professional Qualifications e.g., CPA (K) or ACCA.
• MBA (added advantage)
• Experience in data analysis
• At least 8 years’ experience in Auditing, Banking or Finance, 3 of which must be at management level.

Key Competencies & Skills

Financial and Accounting Expertise

• Asset Management Knowledge
• Accounting Proficiency: Expertise in accounting standards (e.g., IFRS)
• Financial Reporting: Ability to prepare and interpret financial reports related to fixed assets
• Cost Control: Skill in managing capital expenditures and operating costs associated with assets, including optimizing asset lifecycle costs.

Leadership and People Management

• Team Leadership
• Collaboration Skills
• Stakeholder Management

Analytical and Strategic Thinking

• Data Analysis - exceptional analytical skills
• Problem solving skills
• Strategic planning: Ability to develop long-term strategies for managing and optimizing the bank’s fixed asset portfolio.

 Risk Management and Compliance

• Regulatory Compliance: In-depth knowledge of regulatory requirements governing fixed assets, including accounting standards (IFRS) and tax regulations.
• Risk Assessment: Expertise in identifying and managing risks related to asset management, including fraud, mismanagement, and the financial impact of asset impairments.

Technical Proficiency

• Asset management systems: Familiarity with specialized software and tools used for managing fixed assets
• Advanced excel skills

Organizational and Project Management Skills

• Time Management: Exceptional organizational skills to prioritize tasks, manage multiple projects, and meet deadlines
• Project Management: Ability to manage asset-related projects, such as asset acquisitions, disposals, and audits
• Process Improvement: Competency in identifying opportunities to enhance fixed asset management processes, reduce costs, and improve asset utilization.

Communication and Negotiation Skills

• Reporting: Strong written and verbal communication skills to prepare clear, concise, and informative reports for senior management, auditors, and regulators.
•       Negotiation Skills: Ability to negotiate favorable terms for asset acquisitions, disposals, and contracts related to maintenance or leasing of assets.