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  • Posted: May 23, 2024
    Deadline: Not specified
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Tala (formerly InVenture) builds mobile products that help creditworthy individuals in emerging markets validate their financial identities and get access to fair credit to advance their businesses and families. Tala is providing choice and control to individuals around the world when it comes to their financial identity.
    Read more about this company


    Senior Lifecycle Marketing Specialist

    • In this role, you will be leading efforts around the planning, development, deployment and performance reporting of lifecycle campaigns across SMS, in-app, push and email in our Kenyan market. This is a great opportunity for someone who enjoys the responsibility of seeing campaigns through from early stage to deployment and analysis, and has a strong passion for CRM software, execution and leveraging data to create relevant, personalized communications.

    What You'll Do

    • Design, build, implement, measure, and iterate on lifecycle strategies that build personalized relationships with prospects and customers through all stages of their journey
    • Partner with Marketing, Product, and CX to execute and optimize high-performing lifecycle marketing campaigns
    • Generate data-driven hypotheses and execute A/B tests to inform new marketing strategies and drive outsized ROI
    • Use data, analytics, and experimental design to drive improvements across a wide variety of business objectives
    • Lead the lifecycle production process from ticket creation through to deployment and analysis, identifying process flows to maximize team efficiency
    • Execute on lifecycle marketing campaigns per requests of stakeholders
    • Problem solve in real time to address service interruptions impacting customers
    • Learn business rules, product flows, and underlying data to support rapid delivery of reliable solutions with the highest level of precision and data quality
    • Work with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns
    • Manage, develop, coach, and motivate team members in a highly engaged, high performance culture

    What You'll Need

    • Minimum of 5+ years of relevant lifecycle marketing and mobile/CRM experience
    • Hands on experience with marketing automation platforms; experience with Braze a plus (experience with MoEngage, Iterable, Responsys, ExactTarget, LeanPlum, Klaviyo also considered)
    • Solid understanding of email, in-app, push & SMS including campaign automation, data feeds in and out, and segmentation queries
    • Passion for analysis of results; intermediate SQL knowledge strongly preferred
    • Data analysis experience, with proven ability to push through ambiguity to interpret data with minimal guidance
    • Passionate about data QA and finding the “why” behind data discrepancies
    • Ability to work in a fast-paced environment, adapt to change and effectively prioritize and multitask
    • Strong attention to detail and project management skills with ability to organize and manage multiple projects simultaneously
    • Effective communicator with a collaborative, can-do attitude
    • Proven ability to process and synthesize data with a strong analytical approach to funnel activation metrics measurement, campaign performance, and optimizations.
    • Analytically minded; able to effectively communicate analysis results to drive decisions
    • Experience writing clear, compelling copy
    • Experience with HTML and CSS
    • Cross-cultural skills with a passion for serving our customers and working with global teams across Mexico, Philippines, Kenya, and India

    go to method of application »

    Senior Backend Engineer, Markets (Kenya)

    • The Senior Backend Engineer builds and extends Tala’s backend architecture to support new country launches, new features, and fast growing user base. As a technologist and a leader, the Senior Backend Engineer pushes the team towards building a highly available, scalable, reliable, fault tolerant, and performant microservices platform. The Senior Backend Engineer follows and improves upon Tala’s engineering processes and standards while advancing Tala’s mission and business objectives. This is a technical leadership role within Tala’s technical track. You will report to the Backend Engineering Manager and collaborate cross-functionally with all Tala teams across the globe.


    • Design and implement features as defined in the Product roadmap
    • Review design documents, perform code reviews, and weigh in on implementation choices from other technical teams
    • Collaborate and support with cross functional teams (Product, Data, Credit, and Business Development) to ship scalable software solutions
    • Continually improve our codebase with clean and efficient code as well as solving problems using the most appropriate technology
    • Contribute to complete migration of legacy codebase to microservices architecture
    • Contribute to the testing infrastructure to increase code coverage for backend modules
    • Advance monitoring and alerting capabilities of backend modules to allow proactive improvements to availability and response times
    • Technically lead and mentor a team of Backend Engineers to build/extend complex modules


    • 4+ years of backend software engineering experience
    • 4+ years coding in one or more of the following languages: Java, Scala, Kotlin
    • Developed and launched large scale consumer applications with the backend on Cloud infrastructure (AWS, Google Cloud, or Azure) using microservices architecture paradigm
    • Expert knowledge in REST API design and development for mobile/web use
    • Expert proficiency in Agile development process
    • Excellent ability to prioritize and communicate in a fast-paced environment
    • Strong relational database experience (MySQL, PostgreSQL, Oracle, or MS SQL)
    • Strong non-relational database experience (Cassandra, Redshift, DynamoDB, HDFS)
    • BS degree in Computer Science or related fields is a plus
    • Demonstrated ability to interview candidates and evaluate technical skills

    Method of Application

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