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Victoria Courts offers you a unique shopping experience in welcoming showrooms, featuring a wide range of products under one roof and offers a distinctive customer service that is second to none.Â
Role Purpose
- We are seeking a highly creative, digitally savvy and results-driven Marketing Officer who can bring the Victoria Homestore brand and products to life through compelling content, impactful social media management, effective digital advertising and website optimization.
- The ideal candidate must combine creative storytelling, hands-on content production, digital platform management and commercial awareness, with the ability to translate marketing activities into customer engagement, qualified leads, showroom traffic and sales opportunities.
Key Responsibilities
Content Creation, Photography & Videography
- Conceptualize, script, shoot and edit high-quality product videos, promotional campaigns, lifestyle content and social media Reels.
- Produce compelling product demonstrations, showroom tours, customer testimonials, home styling inspiration and new-arrival showcases.
- Create original and engaging content tailored to Instagram, TikTok, Facebook, YouTube and other relevant platforms.
- Develop creative concepts that highlight product features, benefits, quality and lifestyle appeal.
- Independently manage content production, including filming, editing, captions, voice-overs and basic motion graphics.
- Maintain a consistent visual identity and high production standards across digital channels.
Social Media Management & Trend Adaptation
- Manage and grow Victoria Homestore's social media platforms.
- Develop and execute structured weekly and monthly content calendars.
- Identify emerging social media trends and adapt them creatively to the furniture and home furnishings industry.
- Generate innovative, original content concepts that differentiate the brand.
- Monitor platform engagement, customer interactions and relevant competitor activities.
- Collaborate with sales teams to ensure timely follow-up on social media enquiries.
- Track social media performance and continuously improve content effectiveness.
E-Commerce Support
- Support the day-to-day management and updating of the Victoria Homestore website.
- Upload and update product images, product descriptions, prices, promotional banners and campaign landing pages.
- Ensure website content is accurate, visually appealing, user-friendly and consistent with brand standards.
- Understand basic Search Engine Optimization (SEO), including product keywords, page titles, meta descriptions and image optimization.
- Identify opportunities to improve website navigation, customer experience, product visibility and conversion.
- Coordinate with the website development or technical team on issues requiring advanced support.
Paid Digital Advertising
- Demonstrate practical knowledge of Meta Ads Manager
- Have a working understanding of Google Ads, including Search, Display, Shopping and remarketing campaigns.
- Develop compelling advertising creatives, videos, copy and calls to action designed to generate qualified customer enquiries.
- Collaborate with the digital marketing team to ensure advertising campaigns support product priorities, showroom traffic, website conversions and sales objectives.
Marketing Campaign Execution
- Support seasonal promotions, product launches, new arrivals and brand awareness campaigns.
- Work closely with merchandising, showroom operations, sales and marketing teams to align content with commercial objectives.
- Coordinate the timely production of promotional videos, campaign creatives and digital marketing assets.
- Support brand activations, influencer collaborations and other marketing initiatives.
- Ensure accuracy of product details, pricing, availability and promotional communication.
Performance Reporting
- Prepare weekly and monthly performance reports covering social media, content, website activity and paid advertising.
- Monitor key metrics
- Demonstrate accountability for agreed campaign deliverables
Brand Management & Marketing Asset Coordination
- Maintain an organized library of product images, videos, campaign creatives and marketing assets.
- Coordinate the production of digital and print marketing materials.
- Support the development of showroom promotional materials, product information displays and branch communication assets.
- Ensure consistency in product messaging, promotional materials and brand presentation across all channels & Branches.
Qualifications & Experience
- Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related discipline.
- Minimum 3 years of demonstrable experience in content creation, social media management or digital marketing in a busy environment.
- Proven ability to independently create engaging short-form video content.
- Working knowledge of Meta Ads Manager and paid social media advertising.
- Basic knowledge of Google Ads and digital campaign analytics.
- Basic understanding of SEO, Google Analytics 4 and Google Search Console.
- Proficiency in creative tools such as CapCut, Canva, Adobe Premiere Pro, Photoshop or equivalent applications.
- Strong copywriting, visual storytelling and creative conceptualization skills.
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Role Purpose
Victoria Homestore is seeking a highly driven, strategic, and results-oriented B2B Business Development Executive to spearhead our expansion into the business-to-business furniture and furnishings market.
The successful candidate will be responsible for translating our B2B growth strategy into measurable business results by identifying new opportunities, building high-value relationships, developing strategic partnerships, and securing furniture and furnishing projects.
We are particularly interested in candidates with strong experience, established industry networks, and a proven track record in project-based business development.
Key Areas of Focus
Hospitality & Short-Stay Accommodation
- Develop partnerships with hotels, serviced apartments, Airbnb operators, short-stay accommodation providers, and hospitality developers.
- Identify opportunities for complete furniture and furnishing solutions for new developments, renovations, and property upgrades.
- Build relationships with hotel owners, operators, procurement teams, and hospitality consultants.
Real Estate & Property Development
- Establish relationships with property developers, real estate companies, property managers, and investors.
- Develop furnishing partnerships for residential developments, show houses, model apartments, and furnished rental properties.
- Position Victoria Homestore as a preferred furnishing partner for developers and investors.
Partnerships
- Build strategic relationships with Interior designers, corporates, institutions, procurement departments, and business organizations.
- Develop partnership arrangements, furnishing solutions, and institutional sales opportunities.
- Negotiate mutually beneficial commercial agreements and long-term contracts.
Key Responsibilities
B2B Strategy Execution
- Translate the company's B2B vision into actionable sales plans and measurable revenue opportunities.
- Identify, prioritize, and penetrate high-potential B2B market segments.
- Develop sector-specific sales approaches and commercial proposals.
Relationship Management & Partnerships
- Establish and maintain relationships with key decisionmakers, investors, developers, hospitality operators, and procurement teams.
- Build a strong referral network of architects, interior designers, project managers, and other industry influencers.
- Develop long-term strategic accounts that generate repeat business.
Revenue Growth
- Proactively prospect, pitch, negotiate, and close profitable B2B projects.
- Maintain a healthy pipeline of qualified opportunities.
- Drive revenue through both one-off projects and recurring commercial partnerships.
- Ensure achievement of agreed sales, margin, and conversion targets.
Project & Client Coordination
- Coordinate with internal merchandising, design, warehouse, logistics, and operations teams to deliver agreed client solutions.
- Manage client expectations from initial engagement through project completion.
- Ensure exceptional customer experiences and long-term client satisfaction.
Performance Management & Reporting
- Maintain an accurate and updated B2B sales pipeline.
- Report regularly on prospecting, client engagements, proposals, project values, conversion, revenue, and collections.
- Monitor competitor activity, industry trends, and emerging opportunities.
Candidate Requirements
- Bachelor's degree in Business, Marketing, or a related discipline.
- Minimum 3–5 years of relevant B2B business development or key account management experience.
- Strong preference for candidates with HORECA experience, especially hospitality projects, hotel supplies, FF&E (Furniture, Fixtures & Equipment), or related sectors.
- Demonstrated ability to build business relationships and negotiate complex commercial agreements.
- An existing network of decisionmakers within hospitality, property development, or corporate procurement is a significant advantage.
- Experience managing project-based sales with extended decision-making cycles.
- Strong presentation, negotiation, commercial planning, and stakeholder management skills.
- Self-driven, entrepreneurial, proactive, and accountable for results.
What Success Looks Like
Success in this role will be measured by:
- Growth in B2B revenue and profitable sales.
- Number and value of qualified project opportunities generated.
- New strategic partnerships and active commercial accounts secured.
- Proposal-to-contract conversion rates.
- Repeat business and growth of key accounts.
- Accurate pipeline management and consistent execution of the B2B strategy.