Career Opportunities at National Basketball Association (NBA)

Position Summary:

Reporting directly to the Vice President Country Head, Kenya. This critical management position will be responsible for building integrated marketing and communications strategies and campaigns for NBA Kenya, with a focus on cross-promotional monetization strategies. This role calls for building fandom and demonstrating creativity when presenting NBA Kenya's brand message to target audiences. This role will use analysis of key metrics, market conditions and marketing opportunities to help drive consumer awareness and commercial growth in line with NBA Kenya's larger strategic goals.

Major Responsibilities:

• Lead, inspire and manage a team of marketing, communications and content professionals
• Build the brand through compelling storytelling both on and off the court (players/teams, community leaders, basketball fans, etc.). Capture excitement to identify, educate and engage fans across key markets
• Develop marketing and PR vision and strategy for NBA Kenya in conjunction with local management and key groups in NY (International Marketing, CDS, Social & Digital Media, and Communications)
• Lead planning and prioritization of all marketing and communications efforts for NBA Kenya
• Lead communication of all marketing efforts with a specific focus on data and results-driven reporting back to key partners in the region and NY
• Oversee relationships with creative, marketing and communications agencies including regular strategic and campaign-specific direction
• Oversee regional marketing and PR budget with a focus on delivering additional value
• Work collaboratively with key functional groups including Media Distribution, Global Partnerships, Content, and Events to deliver fully-integrated promotional initiatives
• In collaboration with Johannesburg and NY-based marketing and communications teams, collaborate on the strategy for BAL products
• Pursue strategic brand marketing partner opportunities
• Monitor competitor and marketplace trends
• Leverage existing and build new relationships to identify marketing opportunities to amplify the brand
• Work with the content team and PR team to identify storylines and key messaging moments throughout the season
• Set KPIs in terms of the success of key metrics including brand awareness, fan engagement and the overall number of fans.

Required Skills/Knowledge:

• Multidimensional marketing and PR leader with the ability to conceptualize and oversee the execution of creative campaigns Excellent communication, social and analytical skills
• Highly skilled at building market-based strategies from market entry to market maturity
• A motivational leader of people, who is also able to engage, listen and collaborate with multiple internal departments to deliver cross-team solutions
• Capable of developing integrated marketing and PR strategies but with the ability to deliver tactical elements in tandem
• Deep understanding of digital marketing strategy and content campaign planning
• Self-motivated, dedicated and driven to achieve results
• Deep knowledge and expertise on the African continent Basketball knowledge and/or affinity, a plus

Experience Needed:

• A minimum of 15 years of experience in marketing and PR with a confirmed track record of creating market-based strategies
• At least 10 years of experience with an excellent understanding of direct-to-consumer paid social, marketing analytics and marketing technology platforms
• Prior experience in leading teams and being responsible for a marketing and PR P&L
• A track record of building and growing brand following Experience in developing and delivering data-driven fan/customer engagement strategies, through TV or digital media channels, Experience working with multiple partners and coordinating multiple campaign elements
• A validated track record in developing compelling traditional and digital campaigns
• Experienced in social crisis communications management Experienced at handling the demands of multiple partners
• Proven experience in galvanizing partners towards a common purpose
• A deep understanding of media buying

Educational Background Required

• Bachelor's degree University educated with a degree in Marketing, PR, or related discipline required MBA or postgraduate degree, preferred

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Position Summary:

The NBA Kenya Basketball Operations works to carry out the league's strategy of growing the game of basketball by getting more youth to participate in the game around the world. Based in Nairobi, Kenya, this position will work across all business lines to develop, deliver, and manage Basketball Operations initiatives and programs in Kenya and Africa supporting the growth of the NBA Kenya. This role will focus on managing and growing our NBA Kenya youth participation programs and activities in Kenya, supporting NBA Kenya initiatives in Kenya, oversee the administration and delivery of Basketball Operations partner deliverables.

Major Responsibilities:

• Serve as primary contact for Basketball Operations on all NBA Kenya Leagues operations, logistics & internal processes in Kenya
• Overall lead on NBA Kenya Leagues programs running in Kenya, including managing local agencies and coordinating partner deliverables with the partnerships team
• Overall lead on the delivery of NBA Kenya Week clinics, coaching clinics, activities, and programs for NBA Kenya preseason games in Kenya.
• Lead the on-court coaching, instruction, and demonstrations of basketball drills at camps and youth clinics (elite/non-elite) in Kenya
• Support the talent identification, scouting, and recruitment of elite players for Basketball Without Borders (BWB), NBA Kenya League selection camp, and other elite basketball programs
• Support the development and management of basketball programs in the U.A.E. and the Middle East, including NBA Kenya Basketball School programs
• Support the Basketball Operations department in partnering with the Global Partnerships team to develop and deliver a commercial model to commercialize NBA Kenya Basketball Schools platforms, to increase levels of participation in Kenya
• Assist with the coordination, planning, organization, and delivery of NBA Kenyan camps, coaching, NBA Kenya clinics, and NBA Kenya Cares activities around international games.
• Support the implementation of youth basketball and coaching development (train-the-trainer) in Kenya
• Support NBA Kenya Global Partnerships, and New Business departments in designing and delivering basketball programming that supports business growth and long-term basketball initiatives.
• Develop and evolve key day-to-day relationships with Federations, Clubs, Government, and other key stakeholders in NBA Kenya

Required Skills/Knowledge:

• Business-level fluency in the English language is required. Additional language skills are a plus
• Strong ability to deliver in-person and virtual coaching to elite youth players and coaches
• Deep knowledge of the NBA Kenya's international business and sports operations
• Strong project-management and event management skills, with a demonstrated ability to effectively manage multiple projects Foundational knowledge of Marketing, TV & Digital Sales, Merchandising, Sponsorships, and Communications
• A thorough understanding of the Kenyan sports landscape and the local culture
• Working knowledge of the game of basketball, including current FIBA and NBA rules and regulations
• Strong business acumen with a demonstrated computer proficiency (Microsoft Word, Excel, PowerPoint) and ability to learn new computer programs
• Excellent verbal and written communication, written and presentation skills
• Ability to work in a team environment and across all business lines within the organization
• The position will require significant international travel
• Team-oriented mindset
• A passion for basketball

Experience Needed

• A minimum of 7 years of elite basketball coaching experience with extensive experience in coaching youth players and past playing experience, a plus
• In-depth knowledge of the game of basketball throughout Africa, with a special focus on Kenya and internationally
• Experience in creating, planning, and executing all aspects of basketball development programs (youth/elite clinics, coaching clinics, camps, seminars, grassroots, etc.)
• Ability to develop creative solutions which will meet the objectives of prospective partners

Educational Background Required:

• Bachelor's degree required, sports management, a plus

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Position Summary:

Based in Nairobi, Kenya, this role will have responsibility for ensuring the effective running of the NBA Kenya office, taking a lead role in operational resilience, business crisis planning, and supporting local administration from the various departments including basketball operations, Events, and Marketing/PR. This role will also provide support as needed to the Head of NBA Kenya.

Major Responsibilities:

• Responsible for ongoing management and administration of the NBA Kenya office - including relationship management with building facilities, office set-up, and Covid-19 health & safety protocol implementation and adherence
• Covid-19 Analyst & Scribe - support Crisis Management team in analyzing developments regarding COVID-19 and ensure relevant documentation is prepared to support decision making and document decisions made Health & Safety Management
• Support local communications including crafting and distributing internal and external memos, emails, etc.
• Provide as-needed administrative support to the Head of NBA Kenya, Basketball Operations, Events, and Marketing/PR staff
• Maintenance of the deal-management system, KPI dashboards, and expense submissions and processing for leadership, as required
• Support the Head of NBA Kenya in the running of the Kenya business
• In coordination with the Global Security team, develop, maintain, and update key Operational Resilience documentation
• Crisis Coordination - Partner with NBA Security in managing crisis scenarios when they materialize
• Manage guest and client registration system in partnership with building security
• Screen calls/emails relating to inquiries and meeting requests
• Coordinate travel arrangements including, but not limited to, flights, lodging, and transportation
• Manage the facilities and day-to-day office management including relationships with office suppliers and maintaining H&S regulations and responsibilities
• Assisting in the collation and preparation of presentations and documentation, per the guidance of Leadership
• Support HR with employee compliance and employee safety matters

Required Skills/Knowledge:

• Impeccable organizational skills with a proactive approach to anticipating office needs
• Exceptional project management skills
• Ability to demonstrate high levels of tact, discretion and judgement when working with confidential/sensitive information
• Excellent communication and interpersonal skills with the ability to build relationships at all levels
• Excellent computer skills including PowerPoint, Excel, Word, Adobe Photoshop, and Illustrator
• Self-starter who is capable of operating in an entrepreneurial environment
• Verbal and written proficiency in English is required. French proficiency is a plus
• Knowledge of event marketing, experiential marketing, media, brand management, promotions, hospitality management and project management
• The position will require occasional international travel across the African continent
• Ability to work in a fast-paced and dynamic and focused environment.
• A strong work ethic and business acumen
• Personable, flexible and a proactive team player

Experience Needed:

• 7+ years of previous experience in an EA/PA or Office Manager role supporting senior-level executives
• Minimum of 5 years of professional experience in events operations/management
• Experience in general office facility management and strong coordination experience
• Prior experience working across the African continent, preferred
• Prior experience managing events budgets and events agencies, required
• Experience working with corporate partners, delivering on contractual obligations, and providing exceptional client/partner experience
• Experienced and highly proficient in using the MS Office

Educational Background:

• Bachelor's degree preferred, but not required
• Project management certification is a plus